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Citizen Flagship Store, New York


Citizen Watch America Brings Immersive Citizen Flagship Store, New York; Shopping Experience to Fifth Avenue

The premiere retail destination will showcase the Accutron, Alpina, Bulova, Citizen, and Frederique Constant brands and marks the first of its kind in North America

Source; Frederique Constant

Citizen Watch America (CWA), a leader in accessible luxury timepieces, officially opens the group’s first-ever U.S.-based multi-brand flagship store – CITIZEN FLAGSHIP STORE NEW YORK. Situated within one of Manhattan’s premiere shopping destinations at 605 Fifth Avenue, steps from Rockefeller Center, this new retail concept invites customers to shop the full range of timepiece offerings across the group’s portfolio of brands that includes Citizen, Bulova, Accutron, Frederique Constant, and Alpina.

The first of its kind in North America, the new expansive 7,000 sq ft. three-story space is an immersive shopping experience incorporating state-of-the art technology and bringing to life Citizen’s acclaimed LIGHT is TIME art installation, a visual expression of the concept of time and its relation to light.

Together with Paris-based Japanese architect, Tsuyoshi Tane (ATTA – Atelier Tsuyoshi Tane Architects), the captivating installation is inspired by Citizen’s proprietary light-powered Eco-Drive technology and spotlights the foundation of any watch movement – the base plate, which is manufactured in-house for all Citizen watches and ensures the company’s status as a manufacture d’Horlogerie. The installation takes center stage as glimmering base plates elegantly encapsulate the staircase, warmly inviting customers into the store and to the upper shop floors.

Designed by acclaimed architect Ken Park and his award-winning New York-based firm Kenneth Park Architects, other notable features of the store include a massive video display viewable from the street and dynamic True 3D technology where watches visually jump from a screen. A seamless 20ft-long branded wall showcasing the company’s rich legacy in watchmaking leads you through the flagship toward dedicated shop-in-shop destinations for each brand.

The first two floors are for CWA’s full range of timepiece offerings from Citizen, Bulova, Accutron, Frederique Constant, and Alpina across sport, style, and luxury collections, in addition to timepieces that are available exclusively at the flagship location. The third floor will include a museum archive and dedicated space for on-site programming, events, and community activations scheduled for 2024.

We are proud to join the ever-growing Fifth Avenue shopping district and introduce Citizen Watch America group brands through an innovative and immersive experience,” says Jeffrey Cohen, President of Citizen Watch America. “This is our first-ever U.S. multi-brand flagship and there is no better place than New York City to capture the inclusive worldview of our company as it serves as the most iconic intersection for citizens from across the world.”

Shopping Experience to Fifth Avenue
CITIZEN FLAGSHIP STORE NEW YORK Shopping Experience to Fifth Avenue

Special novelties from each of the brand’s will be available exclusively at the NYC flagship, including the following:


Globally coveted, The CITIZEN collection embodies “the essence of the watch” with its ideals of superior precision, fine craftsmanship, and exceptional design. A premiere collection sought after by watch enthusiasts worldwide, The CITIZEN will be available in the NYC flagship location. Defined by the use of traditional Japanese washi paper dials, each limited-edition timepiece features high-accuracy movements, exquisite materials, and an expression of the art of tradition and innovation.


Bulova and iconic singer, songwriter, and actor Marc Anthony come together to collaborate and celebrate a passion for watches and a shared cross-generational love of music, innovative design, and an artistic spirit that is Bold at Heart. The collection’s three design themes: STAGE, CLASSIC, and PLAY, utilize some of Bulova’s most popular design elements and technologies with distinguishing features that form the DNA of the full collection, like numbers 1,3 and 5, which are significant numbers to Marc Anthony, case back quotes of either one of Marc’s songs or a saying that is meaningful to him, along with his favorite color orange.

Shop the full collection at the NYC flagship alongside some of Marc Anthony’s select awards and statues on display through January 1st.


Accutron adds four new vibrant colors to the DNA timepiece collection, continuing to build on the success of the brand’s groundbreaking electrostatic movement. The Accutron Manufacture movement powered by electrostatic energy is a historical advancement in timekeeping and the first of its kind. The new Accutron DNA Casino collection makes a futuristic and bold statement with the introduction of green, blue, orange, and red colors that echo the neon city skyline and the bright atmosphere of Las Vegas and its iconic casinos. Limited Edition to 100 pieces each. Launching first at the NYC Flagship store.

Frederique Constant

Founded in 1988 and celebrating its 35th anniversary this year, Frederique Constant unveils a new 88 pieces limited-edition version of its Highlife Tourbillon Perpetual Calendar Manufacture. Featuring all the characteristics of the Highlife collection, including its integrated and interchangeable strap, this new timepiece comes with a blue dial on a stainless-steel case and bracelet. Combining the best of tradition and innovation, it bears witness to the ongoing progress of a manufacture dedicated to watchmaking excellence. Launching first at the NYC Flagship store.


Celebrating its 140th anniversary in 2023, Alpina is honoring one of its showcase ranges, the Alpiner Extreme, by adding two new models featuring for the first time a chronograph.

Launching in time for the holidays, the two new Alpiner Extreme Chronograph Automatic come on a silver or navy-blue dial, both with an integrated stainless-steel bracelet. Launching first at the NYC Flagship store.



Citizen Watch America represents the sales and marketing for Citizen Group within the U.S., Caribbean, and Latin American markets. The brands included within Citizen Watch America are Citizen, Bulova, Frederique Constant, Accutron and Alpina.

As a true manufacture d’Horlogerie, Citizen integrates a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly.  The brand began making mechanical watches, invented, and improved technologies and explored the future of watches such as its proprietary light-powered Eco-Drive technology. which powers its watches from any natural or artificial source and converts it into energy, eliminating the need for any battery replacement.

Founded by Joseph Bulova in 1875 and headquartered in NYC, Bulova remains an iconic brand at the forefront of today’s timepiece industry. Bulova’s distinguished portfolio includes Bulova, as well as licenses with Frank Sinatra, Marc Anthony, Latin Grammys, and Frank Lloyd Wright.

Accutron changed the way the world told time, when it offered the world’s first fully electronic watch in 1960, with the most accurate timekeeping mechanism ever created. Accutron remains committed to bring the same drive for technological advancement and design with the first-ever watches powered by electrostatic energy along with the reimagination of the brand’s most iconic historical timepieces.

Founded in 1988, Frederique Constant is a Swiss watchmaking manufacture based in Geneva, Switzerland. The company was created under the founding principle of creating classic, high-quality mechanical Swiss watches at accessible prices. In 2023, as it celebrates its 35th anniversary, the brand continues to showcase its constantly advancing watchmaking expertise and proudly offers a collection of 31 calibers designed, developed and assembled in its own Manufacture at Plan-les-Ouates, Geneva.

Alpina, the original Swiss sport watch since 1883,is a fine watchmaking manufacture based in Geneva, Switzerland with a mission to design and engineer luxury sport watches that operate with the greatest precision and reliability possible in the most demanding sporting environments.

Autumn-Inspired Jewellery Collections

autumn inspired jewellery collections

Luxury Jewellery and Watch Specialist Jeweller Rudells have prepared autumn-inspired jewellery collections for jewelry lovers.

This autumn, Rudell The Jewellers is proud to showcase a diverse range of luxury jewelry that captures the essence of this colorful season.

Renowned for excellence in quality, service, and value since 1938, the West Midlands-based Rudell The Jewellers have shared their autumn-inspired jewellery collections, ideal for this season. Autumn is a second spring when every leaf is a flower.

Among the many prestigious brands such as Patek Philippe, Rolex, Tudor, OMEGA, IWC, Grand Seiko, Longines, Chopard, Fope, Roberto Coin, Mikimoto, George Jensen, Antonini, Mont Blanc, and Lalique, as well as Rudells’ in-house designs, there are those that emanate the beauty of autumn through colors, shapes, and symbolism. The highlights of this season include:

Chopard Happy Hearts Opal Pendant

Chopard’s journey began in a small workshop, where Louis-Ulysse Chopard displayed remarkable precision and craftsmanship in designing pocket watches. Since 1860, the brand has evolved from a watch manufacturer into one of the leading names in the luxury watch and jewelry industry. Renowned for creativity and state-of-the-art technology, it is a reliable brand with a reputation for fine quality.

This reputation is beautifully demonstrated through the opal Happy Hearts pendant. Opal, the birthstone of October, has been long admired for its captivating blend of colors, and when fashioned into a heart-shaped pendant, its allure becomes even more powerful. The Happy Hearts pendant from Chopard is a perfect gift for someone with a birthday in autumn.

Fope Flex’It Bracelet Collection

First established in 1929 in Vicenza, Italy, the family-owned brand Fope quickly became a hallmark within the luxury industry. Founded by Umberto Cazzola, Fope evolved and expanded its offerings, becoming renowned for its exquisite gold and innovative jewelry. One of Fope’s most notable innovations is the patented Flex’It technology. This unique system allows bracelets to stretch gently, making them easy to put on and take off while ensuring a secure, comfortable fit.

The Flex’It bracelets are as flexible as they are versatile and adaptable to the wearer’s wrist. Crafted in yellow, white, and rose gold, the collection brings the warm, earthy colors of autumn to life, especially when stacked together.

Les Petales De Ginza

Mikimoto, a name synonymous with beauty, elegance, and sophistication in the world of pearl jewelry, has created a stunning collection ideal for the autumn season. Mikimoto Kokichi, the founder of the brand, is often credited as the man who revolutionized the pearl industry. Born in 1858 in Japan, he dedicated his life to cultivating and perfecting cultured pearls, a process that would forever change the world of jewelry. In 1893, after years of experimentation and research, Mikimoto successfully produced the world’s first cultured pearl.

Today, Mikimoto’s dedication to craftsmanship and attention to detail is on full display in their jewellery collections such as the Les Petales de Ginza collection. The gorgeous leaf pendant crafted in 18-karat rose gold is a symbol of nature’s transition and the beauty of change during autumn.

Our range of jewelry collections offers an opportunity to celebrate the beauty of autumn and carry a piece of this season’s magic with them wherever they go,” says Sales Manager Glenn Jenkinson-Deakin. “Whether you’re looking for a statement piece to elevate your autumn style or a meaningful gift for a loved one, our jewelry selection offers a range of options that capture the essence of this beautiful season.”

All the items mentioned, as well as many more, are available at the Wolverhampton and Birmingham showrooms or in our online store.

Source: Rudell

The Timeless Symbolism of Wedding Rings

The Timeless Symbolism of Wedding Rings
The Timeless Symbolism of Wedding Rings

The Timeless Symbolism of Wedding Rings

The wedding ring is a timeless symbol of love, commitment, and unity. As couples exchange these simple yet powerful jewelry pieces on their wedding day, they embark on a journey that reflects a bond meant to last a lifetime. Beyond their physical beauty, wedding rings carry deep emotional significance, representing the unbreakable circle of love and the promises made between partners.

A Circle of Eternity:

The most iconic feature of a wedding ring is its circular shape, which has no beginning or end. This unending loop symbolizes eternity and the everlasting commitment that two individuals share. Just as the circle has no gaps or breaks, the love between a married couple is meant to endure through all challenges and triumphs.

A Token of Commitment:

Exchanging rings during the wedding ceremony is a public declaration of commitment. The act signifies the couples’ promise to support, honor, and cherish each other for the rest of their lives. The rings are a tangible reminder of this vow, which can be worn daily as a reflection of the promises made on their wedding day.

A Connection to History and Tradition:

The tradition of exchanging wedding rings dates back thousands of years to ancient civilizations like the Egyptians and Romans. The circular shape represented eternity, while the hole in the center symbolized a gateway or door leading to future experiences. This rich history adds depth to the significance of wedding rings, connecting modern couples to a timeless tradition.

Personalized Expressions:

While the symbolism remains consistent, the design of wedding rings can vary widely, allowing couples to express their individuality and style. Each ring tells a unique story, from classic gold bands to intricate diamond-encrusted designs. Some couples opt for matching rings, symbolizing their unity, while others select rings that complement each other while highlighting their personal preferences.

Rings as Family Heirlooms:

Wedding rings can become cherished family heirlooms passed down through generations. The significance of wearing a ring that parents, grandparents, or great-grandparents wore adds an extra layer of sentimentality to the piece. It serves as a tangible connection to one’s family history, reminding couples of the enduring love that has been present for years.

The “Ring Finger” Tradition:

The tradition of wearing the wedding ring on the fourth finger of the left hand, commonly known as the “ring finger,” is believed to have originated from the ancient Roman belief that a vein in this finger, the “vena amoris” or “vein of love,” directly connected to the heart. This romantic notion further enhances the symbolism of the wedding ring.

Materials and Gemstones:

The choice of materials and gemstones for wedding rings also holds significance. Gold, platinum, and silver are commonly used metals, each with unique qualities. Diamonds, sapphires, emeralds, and other gemstones can add personal meaning, such as birthstones or stones with sentimental value.

Renewal of Vows and Anniversaries:

Wedding rings are not only relevant on the wedding day but continue to hold significance throughout a couple’s journey. They can be a part of vow renewal ceremonies, reaffirming the commitment made years earlier. Wedding rings also serve as a reminder of the years spent together and are celebrated on each anniversary as a testament to enduring love.

Modern Innovations and Designs:

As the world of jewelry design evolves, modern couples have more choices than ever regarding their wedding rings. Alternative materials like tungsten, titanium, and even wood offer unique options. Engraving the inside of the rings with special dates, initials, or meaningful phrases adds a personal touch.

Caring for Your Rings:

Wedding rings are not only symbolic but also valuable investments. Proper care is essential to maintaining their beauty and longevity. Regular cleaning, proper storage, and avoiding contact with harsh chemicals or extreme conditions can keep your rings looking stunning for years to come.

beautiful wedding card designs
Modern Innovations and Designs
wedding invitation card maker online

If you and your future spouse are planning on upgrading your engagement ring to a wedding ring, you’ll need beautiful wedding card designs. Try looking for a wedding invitation card maker online so your invitations are as lovely as your wedding rings.

Wedding rings encapsulate the profound bond between two people, representing their eternal love and unwavering commitment. They are not just pieces of jewelry but symbols of unity, history, and personal expression. Through centuries of tradition and evolving designs, the wedding ring remains a timeless and enduring symbol of love’s unbreakable circle.

Natural Diamonds are Preferred for Engagement Rings

natural diamonds are preferred for engagement rings
natural diamonds are preferred for engagement rings

A New Survey Reveals that 80% of Respondents Prefer Natural Diamonds for their Engagement Rings

Two-thirds of respondents conduct online research for their ideal engagement rings and 94% would make their purchase in Hong Kong

Source: De Beers Group

Now that the pandemic is behind us, grooms and brides-to-be may be rethinking their wishes and priorities for their big day. However, certain core elements of engagements and weddings, such as the preciousness of an intimate “proposal” and a sparkling engagement ring adorned with natural diamonds, remain unchanged. These findings come from the latest online pre-bridal survey conducted by NielsenIQ.

The online survey, in its second consecutive year, continues to explore the latest engagement and wedding expectations in Hong Kong. Among the 482 respondents, 80% of them prefer natural diamonds for their engagement rings, and 82% indicate an engagement ring is an important detail in wedding planning. Two-thirds of the respondents conducted research online about their ideal engagement rings, while 94% would make the purchase in local jewelry stores.

The results also show that following the end of the pandemic, the preference for a more glamorous wedding has re-emerged, since social distancing is no longer a concern. More than half (54%) of those surveyed are in favor of a good balance of simplicity and grandeur in their weddings. A simple and casual wedding, which was highly popular last year, became the second choice (39%), followed by a travel wedding (28%).

The Proposal of Paramount Importance

However, regardless of how couples would like to structure their big day, 88% of the respondents stressed the paramount importance of a proposal. Unlike the wedding style, the proposal is usually viewed as an intimate event, with the vast majority of respondents (80%) preferring the proposal to take place privately. In addition, over half (60%) enjoy a moment of “just the two of us.” The trend aligns largely with the results from last year.

online research for their ideal engagement rings
A new survey reveals that 80% of Respondents Prefer Natural Diamonds for their Engagement Rings

Choose my own Engagement Ring

A large majority of respondents (82%) believe engagement rings are an important part of a wedding, a trend that has remained consistent before and after the pandemic. This ritual is followed in importance by pre-wedding photos (72%), and honeymoons (58%).

Regarding the selection of an engagement ring, 80% of the respondents prefer natural diamonds, and 86% of them would like to be involved in handpicking the right ring. The top considerations during the selection included the conventional 4Cs (color, clarity, carat, and cut) (83%). In addition, 39% of respondents would prefer diamonds that come with certifications, and 21% value the origin of their diamonds.

Meaning of Marriage and Engagement Rings

As a new attempt this year, the survey included questions about the meaning of marriage commitment. A majority of the respondents (70%) believe the marriage vow represents “everlasting love or life-long partnership”, while 63% think marriage commitment means “unconditional or mutual support.” Among those who opt for natural diamonds, over half of them (51%) appreciate that natural diamonds are “one-of-a-kind”, while 49% see them as “precious, rare, and naturally formed through time and nature”.

Natural Diamonds for their Engagement Rings
Meaning of Marriage and Engagement Rings

Survey Methodology

Commissioned by De Beers Group, the pre-bridal survey was conducted by NielsenIQ in May 2023 via multiple social media channels, with a total of 482 participants aged 18–44. Among the participants, 77% were female, while 23% were male. A majority of them (72%) were either engaged or in a serious relationship. The design and data analysis of the survey were engineered by NielsenIQ.

The issuer is solely responsible for the content of this announcement.

11 Gift Ideas to Paint a Bright Smile on Her Special Day

11 Gift Ideas to Paint a Bright Smile
11 Gift Ideas to Paint a Bright Smile

11 Gift Ideas to Paint a Bright Smile on Her Special Day

1. Commissioning a Skilled Artist for a Heartfelt Gift

A customized photograph is one of the most touching and unique gifts you can offer on a special occasion. This involves collaborating with a skilled artist to create unique and meaningful artwork that captures a cherished memory, a beloved pet, or even her likeness. This extra-thoughtful action shows how much thought and care you’ve put into it compared to a typical present.

A custom portrait is a beautiful way to immortalize a moment that holds significance to both of you. Whether it’s a snapshot from a special trip, a candid photograph that perfectly encapsulates her personality or a representation of her furry companion, the portrait serves as a visual representation of your shared experiences. The artistic rendering adds a touch of creativity and emotion, making it a truly heartfelt present.

2. Mapping the Constellations of Your Love Story

Imagine having a piece of the universe tailored to a significant date in your relationship—this is the magic of a custom star map. Crafting a truly exceptional and heartfelt gift involves meticulously recreating the night sky exactly as it appeared on a significant occasion, such as her birthday or the day your paths first crossed.

The star map is more than just an artistic depiction; it’s a symbol of your bond. The constellations aligning on that specific date mirror the alignment of your lives at that moment. This beautiful representation of the cosmos serves as a reminder of your connection and shared experiences under the vast night sky.

3. Timeless Sentiments Encased in Beauty

In a world of digital communication, the charm of a handwritten message in a bottle is unparalleled. This vintage-inspired gift involves crafting a heartfelt message and placing it in an elegantly decorated bottle, often filled with sand, seashells, or tiny trinkets. The tactile nature of this gift gives it a timeless quality, allowing your sentiments to be cherished in a truly unique manner.

The act of writing a heartfelt message and carefully placing it in the bottle adds a personal touch that can’t be replicated. As she unravels your words, she’ll be transported to a moment frozen in time, experiencing the magic of your emotions captured in a captivating vessel.

4. Crafting Elegance and Thoughtfulness

When it comes to unique and personalized gifts, handmade jewelry stands out as a shining example. Handcrafted with care and precision, each piece is a reflection of your attention to detail and your understanding of her preferences.

The choice of jewelry—whether it’s a necklace, bracelet, or pair of earrings—can be tailored to her style. Incorporate elements that hold meaning, such as her birthstone or a charm that symbolizes a shared memory. This thoughtful approach transforms the jewelry into a cherished keepsake, ensuring that she carries a piece of your thoughtfulness with her wherever she goes.

5. Crafting Nostalgia with Every Page

Creating a memory scrapbook is like weaving a tapestry of your shared journey. This hands-on project involves compiling mementos, photographs, and written memories into a beautifully designed scrapbook. The result is a tangible reminder of the moments, big and small, that have shaped your relationship.

The beauty of a memory scrapbook lies in its ability to capture the essence of your experiences. Each page holds a piece of your story, from the earliest days to the most recent adventures. As she flips through the pages, she’ll relive the laughter, joy, and growth that you’ve experienced together.

6. Vegan Stylish Bags: Ethical Fashion with Elegance

For a woman who values fashion and sustainability, consider gifting her a collection of stylish vegan stylish bags. These accessories combine chic style with ethical choices, showcasing your understanding of her preferences and values.

Vegan bags are more than fashion statements; they reflect a commitment to cruelty-free living and environmental consciousness. From trendy backpacks to elegant totes, these bags are crafted with care for both fashion and the planet. With each use, she’ll appreciate your thoughtful gesture that aligns with her principles and passions.

Gift Ideas to Paint a Bright Smile on Her Special Day
Gift Ideas to Paint a Bright Smile on Her Special Day

7. Nature’s Canvas for Shared Experiences

An outdoor adventure is a gift that offers a blend of excitement and intimacy. Whether it’s a hot air balloon ride, a scenic hike, or a serene picnic in a beautiful park, the outdoors provides a canvas for shared experiences that are etched in memory forever.

The adventure you choose can be tailored to her interests. If she’s an adrenaline junkie, consider a thrilling activity like ziplining or rock climbing. For people who like calmness, a relaxed hike or a peaceful day by the water might be more attractive. Regardless of the choice, the gift of shared moments in nature creates lasting memories that you both can treasure.

8. A Year-Long Gesture of Thoughtfulness

In our fast-paced digital age, handwritten letters carry a unique charm and sentimentality. Consider writing a series of heartfelt letters, each designated for different moments—happy, sad, stressed, and more. These letters serve as a year-long gesture of care and thoughtfulness, offering a guiding light during various emotional phases.

The act of crafting handwritten letters requires time and consideration. Each letter becomes a touchstone, a reminder that you’re there for her no matter the circumstances. As she opens these letters throughout the year, she’ll feel your presence and unwavering support, making this gift a truly touching and enduring gesture.

9. Nature’s Ever-Present Beauty

Bringing the beauty of nature into her life is made effortless with a plant or flower subscription. This gift provides a delightful surprise regularly, as fresh flowers or unique plants are delivered to her doorstep. Different colors and lovely smells come with the different seasons, making her surroundings better and lifting her mood.

The subscription model adds an element of anticipation, as she eagerly awaits each new delivery. Whether it’s a bouquet of her favorite blooms or an intriguing plant to nurture, this gift keeps the wonders of the natural world within her reach. It’s a tangible reminder of your thoughtful gesture that continues to flourish over time.

10. Learning and Bonding Through Experience

Enrolling in a cooking or art class together is a wonderful way to bond while learning new skills. These shared experiences not only provide growth opportunities but also create lasting memories that you’ll both cherish.

In a cooking class, you’ll explore new cuisines and techniques, honing your culinary abilities side by side. The joy of preparing and sharing a delicious meal becomes a highlight of your time spent together.

Similarly, an art class offers a creative outlet for both of you. Whether it’s painting, pottery, or another artistic endeavor, you’ll collaborate to bring your visions to life. The process of creating something together strengthens your connection and leaves you with tangible reminders of your shared accomplishments.

11. Sharing the Beauty of the Night Sky

Immerse yourself in the wonder of the cosmos with a stargazing kit. Assembled with care, this kit includes essentials such as a cozy blanket, binoculars or a telescope, and guides to constellations. Spend quality time together under the stars, observing celestial wonders, and enjoying each other’s company.

The act of stargazing encourages a sense of awe and perspective. As you point out constellations and discuss the mysteries of the universe, you’ll deepen your connection on a cosmic level. This present doesn’t just provide a memorable time but also helps create a strong feeling of closeness that’s truly exceptional.

In Conclusion

When picking a gift to make her happy on her special day, remember that being considerate and making it personal can mean a lot. Each of these special gift ideas gives a peek into how you feel and the connection you have with her.

The Enchanting World of Rare Cut Diamonds

The Enchanting World of Rare Cut Diamonds
The Enchanting World of Rare Cut Diamonds

The Enchanting World of Rare Cut Diamonds: An In-depth Exploration

Diamonds have captivated humankind for centuries with their inherent beauty and rare allure. However, beyond the conventional round brilliant cuts lies an exclusive world of rare diamond cuts, each radiating a unique charm and grandeur. This article delves into the enchanting world of these rare cut diamonds, illuminating their significance and the value they bring to the realm of fine jewelry.

Overview of Rare Diamond Cuts

While round brilliant cuts dominate the diamond market due to their maximum brilliance and fire, there are myriad rare diamond cuts, each with its own distinct appeal. Some examples include:

Asscher Cut:

Also known as the “square emerald cut,” the Asscher cut is characterized by its large step facets, a high crown, and a small table. This combination results in unique brilliance and a captivating hall-of-mirrors effect. The cut’s square shape with deeply trimmed corners adds a touch of vintage appeal and modern sophistication.

Cushion Cut:

Also known as the “pillow cut,” the cushion cut has rounded corners and larger facets, which enhance the diamond’s brilliance. It combines the shapes of a square cut with round corners, reminiscent of a pillow, hence the name. This cut has been popular for over 200 years for its soft, romantic appeal.

Heart Cut:

A symbol of love and romance, the heart cut is technically complex, requiring a high degree of precision from the cutter to maintain perfect symmetry. The resulting shape, with its clefts and lobes, must be well-defined for the diamond to achieve its distinctive heart appearance.


Named after the Marquise de Pompadour, the Marquise cut is distinctive for its elongated shape with pointed ends. This cut maximizes the carat weight of the diamond, making it look larger than it actually is. The shape also elongates the finger of the wearer, adding to its appeal.

Radiant Cut:

The radiant cut is a versatile cut that combines the brilliance of a round cut with the elegance of a princess cut. Its distinguishing feature is the beveled corners, which provide durability and a unique look. The cut’s 70 facets maximize the effect of its color refraction.

Pear Cut:

Often referred to as the “teardrop,” the pear cut is a hybrid of the round and marquise cuts. The cut’s single point and rounded end provide a delicate and soft look, offering an excellent display of brilliance and fire.

Trillion Cut:

Known for its triangular shape, the trillion cut offers a unique, modern look. It can either have rounded or straight sides, or a combination of both. This cut is usually used as a side stone but can also make a striking centerpiece due to its distinctive shape.

Each of these rare cuts carries a unique charm and character, offering an alternative for those who wish to deviate from the norm of round brilliant cuts. Their rarity and distinctive characteristics contribute to their allure in the diamond market.

Buying Considerations for Rare Cut Diamonds

When buying a rare-cut diamond, several factors need to be taken into account:

Cut Quality:

Given that the quality of the cut significantly influences a diamond’s brilliance, it’s important to pay attention to this aspect. Make sure the facets are well-proportioned and symmetrical to ensure optimal light reflection.

Color and Clarity:

Depending on the specific rare cut, some diamond colors and inclusions may be more noticeable than others. It’s crucial to choose a diamond with a color and clarity grade that suits the particular cut.

Carat Weight:

The size or carat weight of the diamond will also influence its appearance and value. Consider your preference for size versus quality to make a decision that suits your taste and budget.


Always ensure that the diamond comes with a certificate from a reputable grading laboratory. This certificate verifies the diamond’s attributes and confirms its authenticity.

Personal Preference:

Perhaps the most critical factor when choosing a rare-cut diamond is your personal taste. Each rare cut has its unique charm and appeal, so choose a cut that resonates with your style and personality.

Proportions and Symmetry:

Especially in complex shapes like heart or marquise cuts, ensure that both halves of the diamond are symmetrical. This symmetry is crucial for the overall balance and aesthetic appeal of the diamond.


Keep your budget in mind when selecting a rare-cut diamond. Certain rare cuts can be more expensive due to their complexity or the number of rough diamonds lost in the cutting process.


Finally, consider the setting in which you plan to place the diamond. Certain cuts might look better in particular settings, so ensure that the cut and setting complement each other well.


Rare cut diamonds occupy a unique niche in the vast universe of diamonds. They offer a break from the conventional, showcasing an array of captivating shapes that carry their own unique light performance and aesthetic appeal. Whether you are a collector, an enthusiast, or a prospective diamond buyer, understanding these rare beauties can enhance your appreciation for diamonds and guide you in selecting a gem that truly reflects your personality and style.

Photo by Akhilesh Sharma on Unsplash


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