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The Future of Jewellery: How Growth and Innovation Are Redefining the Market

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future of jewellery made from recycled metals and ethically sourced gemstones

Jewellery has evolved from being primarily regarded as a traditional craft into being considered an increasingly modern and vibrant industry with continually changing customer expectations and the introduction of continual innovations.

Jewellery purchases are no longer restricted to just being an extraordinary occasion and instead have become part of everyday fashion expression. The continued global demand for jewellery has greatly driven the evolution of the jewellery industry, and there are now ongoing cultural traditions that support jewellery purchases.

The State of the Global Jewellery Market in 2025

Jewellery experts agree that the global growth of the jewellery industry is being positively confirmed and demonstrated through numerous factors, including increasing disposable incomes worldwide, urbanisation and people’s interest in luxury items.

In 2025, the global jewellery market reached a value of USD 342.66 billion. The industry is anticipated to witness sustained growth at a CAGR of 4.70% over the forecast period of 2026-2035, attaining a value of nearly USD 542.41 billion by 2035.

Growth in the industry will be supported by an ongoing demand from consumers for jewellery, although this is being affected by shifting fashion trends and new consumer shopping behaviours.

Market & Investment

From a market perspective, the global jewellery sector is currently valued at approximately USD 342 billion, with compound annual growth projected at 4.7% through 2035. In investment circles, this trajectory positions fine jewellery alongside other resilient alternative assets — particularly as institutional attention shifts toward consumer sectors demonstrating consistent demand elasticity across economic cycles.

Future of jewellery market

Expanding Consumer Demand and Value Shift

From Status Symbol to Personal Identity and Investment

The way consumers perceive value in terms of jewellery is another major change that is occurring throughout the jewellery industry. Previously, jewellery could have been classified solely as a status symbol, whereas currently it can be classified as multiple things, including clothing, an identity, and an investment.

Increasing disposable income across developing economies (e.g., India) has allowed consumers to have access to premium quality jewellery, and to invest in higher-quality premium or branded products. Furthermore, gold and diamonds continue to be viewed by consumers as long-term investments, which provides them with an additional reason to purchase jewellery.

Urbanisation has also played a role in changing the way consumers purchase jewellery, as increasing urban migration results in more consumers experiencing global fashion trends and, as such, they are influenced by current style and/or fashion instead of being influenced by traditional values. As a result, many brands have been encouraging the launch of new modern and stylish jewellery collections.

Innovation Driving Industry Transformation

Digital Integration in Jewellery Design and Manufacturing

The jewellery trade is changing because of innovation. The use of digital design systems and more accurate and effective advanced 3D modelling systems has been two of the most significant advancements to occur in the jewellery industry.

Additionally, virtual try-on technology is transforming the way people shop for jewellery by enabling them to see how an item will look on them before purchase. This increases confidence and decreases returns within online purchasing.

3D Manufacturing & Design

Central to this evolution is additive manufacturing — a layer-by-layer fabrication process driven by digital CAD files — which enables jewellery designers to produce complex, bespoke geometries previously unachievable through traditional lost-wax casting. For brands competing in the high-end segment, this technology directly compresses time-to-market while preserving artisanal quality standards.

Supply Chain Transparency and Ethical Sourcing

Finally, blockchain-based tracking systems are being created to provide transparency in the sourcing of materials. As a result, the verification of authenticity and social responsibility concerning diamonds and coloured stones is becoming increasingly important to the consumer.

Blockchain & Provenance

The industry’s answer to provenance demands is blockchain — a decentralised, tamper-proof digital ledger that creates a permanent, verifiable record for each gemstone from mine to market. For B2B buyers and institutional partners, blockchain certification is rapidly becoming a non-negotiable due diligence requirement, particularly for diamonds and high-value coloured stones.

Rise of Sustainable and Lab-Grown Jewellery

The jewellery sector is increasingly emphasizing sustainability as an integral part of their business model. Consumers now have heightened awareness of environmentally and socially conscious items, resulting in greater demand for responsibly sourcing materials from which jewellers produce their products.

The rise in consumer interest has led to the emergence of many new products or concepts, such as lab-grown diamonds. Lab-grown diamonds have emerged as one of the most innovative developments within the jewellery marketplace, providing consumers with a comparable product to mined diamonds while having a lower cost and much less negative impact on the environment.

Younger buyers have been most interested in selling these types of diamonds because they consider them to be a value that warrants consideration.

Many brands are also using recycled metals and sustainable methods of production to minimize their impact on the environment, while also satisfying the evolving expectations of their buyers.

Adapting to the Modern Jewellery Consumer

Omnichannel Retail and the Luxury Buying Journey

A large part of jewellery retailing has been transformed because of digital technologies, and e-commerce sites now represent a very significant portion of sales and expanding global reach.

Jewellery Brands can also use social media as a marketing tool, as influencers are increasingly using visual social media platforms such as Instagram and Pinterest to showcase items that are trending and lifestyle photographs.

Omnichannel Retail

Leading jewellery brands are now investing heavily in omnichannel retail — a unified commerce model that delivers a seamless, consistent experience across physical showrooms, e-commerce platforms, and social discovery channels. When executed effectively, this approach ensures that the tactile trust of in-store luxury is mirrored in the digital environment, a critical factor for high-consideration jewellery purchases.

AI-Powered Personalisation and the Future Buyer

Artificial Intelligence will further enhance the consumer experience by providing product recommendations to customers based on their preferences and behaviour.

Today’s consumers are increasingly discerning and educated about their purchases. They want custom-made jewellery that has some sort of individuality versus something that can be found in a big box store.

Consequently, companies/or manufacturers will change their production and marketing strategies in response to consumers’ desire for unique designs that are distressed; comparable usage frequency due to the lightweight nature of the product (e.g., wear it every day); an increase in brand awareness and positive image among consumers due to environmental awareness; create multiple styles of product lines that appeal to various consumers.

The growing concern among consumers of all ages regarding the ethical sourcing of materials, as well as sustainable production methods, plays a large role in determining where companies build their brands and establish their market positioning.

AI & Personalisation

AI-driven recommendation engines now analyse purchase history, browsing behaviour, and style preferences to surface hyper-relevant jewellery selections — reducing discovery friction and increasing average order value. For jewellery brands, this shift from passive catalogue browsing to active, personalised curation represents the single largest opportunity in digital retail over the next five years.

What the Future of Jewellery Really Looks Like

Personalisation, Sustainability and Transparency as Core Pillars

The jewellery industry’s future is going to be influenced by equal parts of both traditional methods and innovative practices. The cultural relevance will continue to create a stable source of demand for jewellery; however, the way in which jewellery is created, marketed, and sold will be transformed through technology.

Brands that can successfully merge the craftsmanship component of their product with the use of technologies will be more likely to achieve long-term success in the jewellery industry, where continuity and modification exist. Personalisation, sustainability and transparency will be key themes guiding the future direction of the jewellery industry.

Frequently Asked Questions

Author Bio

George Buttler is a business and market research content writer specializing in emerging technologies, digital transformation, and global industry trends. He creates informative, research-focused content on artificial intelligence, technology markets, and business innovation.

Editors Note

This article was reviewed and published by the editorial team at JewelleryIstanbul.com, a leading English-language digital publication covering global jewellery industry news, market trends, and trade insights. The jewellery sector is undergoing one of its most dynamic periods of transformation — driven equally by consumer-led demand and technological innovation. We believe informed readers are empowered buyers and better industry professionals. The data points referenced in this article draw on current market research and publicly available industry reports. JewelleryIstanbul.com is committed to publishing accurate, timely, and value-driven content for jewellery enthusiasts, trade professionals, and market analysts alike. For editorial contributions or partnership enquiries, please visit our contact page.

We are always happy to welcome guest experts. We want to thank George Buttler for his kind cooperation.

Kindly Note:

JewelleryIstanbul.com is a proud member of the Somut Medya Internet Advertising network — a growing portfolio of English and Turkish-language digital publications covering jewellery, weddings, fashion, and luxury lifestyle.

Photo by Meruyert Gonullu and Yellow Gold Stock photos by Vecteezy

AGJA Launches “ASEAN Plus” Strategy at JGAB 2026, Positioning Thailand as the Global Gems and Jewelry Hub

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Thailand colored gemstones cutting industry showcase at Jewellery & Gem ASEAN Bangkok 2026

AGJA Unveils “ASEAN Plus” Strategy at JGAB 2026:
Thailand Emerges as Global Gems & Jewelry Powerhouse

The ASEAN Gems and Jewellery Trade Association (AGJA) has taken a defining step forward at Jewellery & Gem ASEAN Bangkok 2026 (JGAB) by announcing the “ASEAN Plus” initiative. This strategy welcomed Japan, Taiwan, India, and the People’s Republic of China as new partners to build a unified force in global trade.

AGJA President Suttipong Damrongsakul speaking at JGAB 2026 ASEAN Plus launch

Mr. Suttipong Damrongsakul, President of AGJA, stated that co-organizing JGAB with Informa Markets Thailand is a significant milestone in elevating ASEAN’s role on the international stage. “The world’s uncertainty has become ASEAN’s opportunity,” said Mr. Suttipong. While trade between major powers has contracted, the ASEAN Plus network continues to grow, helping to define the new world order.

A primary goal of this collaboration is to invite international buyers and businessmen to participate in concrete Business Matching opportunities. This partnership strengthens the regional network and supports sustainable global growth.

ASEAN Summit “New Formula 2026”: Held under the theme “Scaling Success through Technology & Connection,” this curated exchange provided industry intelligence on market trends, design innovations, and modern consumer behavior. Speakers included Mr. Victor Chan, Chairman, Hong Kong Jewellery & Jade Manufacturers Association (HKJJA); Mr. Pramod Agrawal, Chairman, National Gems and Jewellery Council of India (NGJCI); Mr. Simon Chan, Co-Founder, Board Member, and Executive Vice President, China Gems & Jade Exchange (CGE); Ms. Mia M. Florencio, Vice Chairman, ASEAN Gems and Jewellery Trade Association (AGJA), Philippines; and Ms. Shen Mei, Founding Chairwoman, Taiwan Gemmological Society (TGS).

AGJA Young Gen Showcase young jewelry leaders Vietnam Hong Kong Thailand Myanmar

AGJA Young Gen Showcase: The first-ever joint appearance of young leaders from Vietnam, Hong Kong, Thailand, and Myanmar underscored the future direction of the industry. Speakers included Ms. Karen Li, Vice Chairman of Hong Kong Jewellery & Jade Manufacturers Association (HKJJA); Ms. Su Mon Toe, Managing Director, Great Burma International Gem Lab (GBI); and Ms. Thitirat Siripatvanich, Chief Brand Officer, Ausiris Group.

ASEAN Plus partners Japan Taiwan India China jewelry collaboration JGAB 2026

Strategic MOU: A formal partnership between AGJA and the Guangzhou Panyu Jewelry Manufacturers Association of China marked the opening of a new chapter in regional cooperation.

Heritage and Craftsmanship: The “Quiet Luxury Jewellery” and “The Secret of Thai Legacy” showcase inspired the industry through design excellence.

With Thailand commanding over 80% of the world’s colored gemstone cutting and enhancement market, AGJA continues to provide a comprehensive platform for buyers and designers at all levels. “The future belongs to those who are ready to adapt, connect, and lead,” concluded Mr. Suttipong.

For more information, please contact

Pairam Wittayakom, ASEAN Gems Media 

Tel: +66 93-229-5659
Email: hello@aseangem.com
Website: www.aseangems.com

Editor’s Note

This article is based on the official AGJA press release from Jewellery & Gem ASEAN Bangkok 2026. Jewelleryistanbul.com has editorially adapted the content to emphasize strategic partnerships and Thailand’s pivotal role in gems processing. All details on the ASEAN Summit, Young Gen Showcase, and MOU are sourced directly from AGJA. As part of Somut Media Internet Advertising network—featuring jewelleryistanbul.com, jewelrytrendsetter.com, and aseangems.com—we’re committed to delivering insightful coverage on global jewelry trends and innovations for industry professionals.

JGAB 2026 Concludes with Record-Breaking Success

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JGAB 2026 Concludes with Record-Breaking Success

JGAB 2026 Concludes with Record-Breaking Success: Over 11,500 Attendees from 80 Countries Reinforce Thailand’s Position as ASEAN’s Premier Jewellery and Gemstone Hub

Jewellery & Gem ASEAN Bangkok 2026 (JGAB 2026) has successfully concluded, marking another milestone achievement with 11,593 attendees from 80 countries worldwide. The four-day event has firmly established itself as a leading international trade platform and reinforced Thailand’s pivotal role as the central hub for the jewellery and gemstone industry in the ASEAN region.

High-Caliber Attendance Drives Business Success

The event attracted a distinguished audience of buyers, business professionals, and industry experts from across the globe. Over 55% of attendees were C-level executives and business owners, while 30% comprised distributors, importers-exporters, and jewellery designers. This high concentration of decision-makers underscores the event’s reputation as a premier destination for serious business opportunities and international networking.

World-Class Exhibition Showcases Industry Innovation

JGAB 2026 featured more than 400 leading companies from over 15 countries, presenting a comprehensive range of products and services spanning raw materials, cut gemstones, finished jewellery, manufacturing technology, and innovation. The diverse exhibition facilitated dynamic business negotiations and trade matching throughout the event.

Industry Leadership Perspective

JGAB 2026 has been tremendously successful in both visitor numbers and event quality,” said Mr. Sanchai Noombunnam, Country General Manager of Informa Markets Thailand. “The continuous influx of international buyers reflects the global market’s confidence in ASEAN’s gemstone industry potential and Thailand’s role as a vital regional trade center.”

ASEAN's Premier Jewellery and Gemstone Hub

Strategic International Market Engagement

International buyers were predominantly from key growth markets, including China, India, Hong Kong, Japan, Singapore, Vietnam, and the Middle East. These strategic markets play a crucial role in the industry’s future expansion and offer tangible opportunities for Thai entrepreneurs to scale their businesses globally.

Beyond Commerce: Knowledge Exchange and Innovation

The event featured premium programming, including The Gallery of Thai Silver, The Next Gem Contest, and the ASEAN Jewellery and Gem Summit 2026. These platforms facilitated knowledge exchange on market trends and innovations, significantly enhancing industry professionals’ capabilities and competitive positioning.

ASEAN Emerges as Global Jewelry Market Hub

The overwhelming response from domestic and international participants highlights ASEAN’s growing prominence as a global jewellery and gemstone market hub. This year’s success reinforces Thailand’s unique ability to seamlessly blend local craftsmanship with modern innovation, while opening new perspectives on growth opportunities in high-potential markets, particularly China and emerging secondary cities.

Looking Ahead: JGAB 2027

Building on this momentum, the organizers have announced that Jewellery & Gem ASEAN Bangkok will return May 17–20, 2027, at the Queen Sirikit National Convention Center (QSNCC), Bangkok. The 2027 edition aims to fully establish the event as the “ASEAN Jewellery & Gemstone Sourcing Hub,” encompassing trade, networking, and regional supply chain connectivity to global markets.

The 2027 event will deliver enhanced experiences, including:

Focus on contemporary design, sustainability, and technology-driven business practices. The 2027 event will deliver enhanced experiences through elevated buyer quality and targeted business matching activities, expanded seminar platforms featuring industry thought leaders, dedicated innovation showcase zones, and a strategic focus on contemporary design, sustainability, and technology-driven business practices.

About Jewellery & Gem ASEAN Bangkok

Jewellery & Gem ASEAN Bangkok is the region’s premier trade event for the jewellery and gemstone industry, connecting international buyers with leading manufacturers, suppliers, and innovators from across ASEAN and beyond. The event serves as a comprehensive platform for trade, networking, and industry advancement.

For more information, please contact:
Informa Markets Thailand
Website: www.jewellerygemaseanbkk.com
Media Inquiries:
Email: Thunchanok@4h.co.th Tel. 096 415 1543

Editor’s Note:

JewelleryIstanbul.com is part of the Somut Medya Internet Advertising Network, a performance-driven digital publishing network specializing in the global jewellery and wedding industry. Through its portfolio of niche websites, Somut Medya delivers high-authority editorial placements, targeted traffic, and measurable international visibility.
As an official media partner, this press release is published as part of a commercial collaboration designed to enhance brand exposure, backlink value, and audience reach.

Discover partnership options at: CLICK

Longines HydroConquest: The Watch That Quietly Refused to Stay in Its Lane

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Longines HydroConquest 2026
Longines HydroConquest 2026

Longines HydroConquest 2026: From Dive Tool to Versatile Everyday Watch

Longines has never been the first brand that comes to mind when people think of sports watches. For years, the name meant elegant dress watches, classic chronographs, and aviation pieces. “Sporty” for Longines used to mean precise and refined — not necessarily tough or ready for the water.

Then the HydroConquest arrived in the mid-2000s.

It wasn’t launched with massive marketing campaigns or celebrity ambassadors. It was simply a solid dive watch from a brand that most people associated with suits rather than scuba gear. Surprisingly, it found its audience and has stayed relevant for almost twenty years by evolving at just the right pace.

The First Models: Directness Over Cleverness

Early HydroConquest Design Philosophy

The first HydroConquest models worked because they were direct. Large, easy-to-read numerals, thick hands with plenty of lume, and a chunky case that felt substantial on the wrist. It took the practical layout of real tool watches and gave it Longines’ cleaner, more restrained finishing. The goal was clear: a watch that could handle serious diving but wouldn’t look out of place when you got back to the office or went out for dinner.

Materials, Movements, and the Ceramic Turning Point

From Aluminum to Ceramic Bezel
The L888 Movement Family

Longines didn’t rush the changes, but each generation brought meaningful improvements. Case finishing got better, proportions became more balanced, and the biggest visual upgrade came when they switched from aluminum to ceramic bezels. Ceramic not only resists scratches far better but also gives the watch a more premium and modern look.

Inside, the brand moved to the L888 family of movements. These automatic calibers offered longer power reserves and smoother operation than the earlier ones.

A Shifting Brief: From Tool Watch to Everyday Companion

How Dive Watches Evolved Over Two Decades

Dive watches have changed a lot since the 2000s. They’re no longer just for professional divers. Most owners want something they can wear from the beach straight to a business meeting without needing to change watches.

The HydroConquest kept its core strengths: 300 meters of water resistance, a screw-down crown with protective shoulders, and a reliable Swiss automatic movement. At the same time, Longines made the design more versatile — cleaner dials, better proportions, and an overall feel that works for daily wear.

The 2026 Update: The Biggest Leap Yet

New Case Sizes and Slimmer Profile (39mm & 42mm)
Refined Dial with Applied Indexes
Ceramic Bezel Colors and Milanese Mesh Bracelet
Inside the L888.5 Calibre – 72-Hour Power Reserve

The biggest update yet came in 2026. Longines introduced two case sizes: 39mm and 42mm, both with a noticeably slimmer 11.7mm thickness. The 39mm version, with its 48.1mm lug-to-lug, sits especially well on most wrists, while the 42mm (51.2mm lug-to-lug) keeps more presence for those who prefer a larger diver.

The new dials look sharper thanks to applied rhodium-plated indexes instead of the old big Arabic numerals. You can choose from polished lacquered dials in blue, black, and green, plus a nice frosted blue sunray-brushed version. The ceramic bezel now comes in five colors — blue, black, slate grey, verdant green, and a striking luminous blue.

Another welcome addition is the new Milanese mesh bracelet option, which adds a more comfortable and refined choice alongside the updated H-link steel bracelet. Both come with micro-adjustment.

Under the hood sits the Longines calibre L888.5 — an exclusive automatic movement with a 72-hour power reserve, a silicon balance spring for better resistance to magnetic fields, and a 25,200 vph beat rate. These details make the watch feel more reliable for everyday use.

Why the HydroConquest Continues to Stand Out

What makes the HydroConquest stand out is how it has slowly grown from a capable dive watch into a genuinely versatile sports watch. It still has real diving specs, but it’s equally comfortable in a meeting or at a casual dinner. Achieving that balance without losing its tool-watch roots isn’t easy, and Longines has done it gradually over nearly two decades.

In Türkiye, Edip Saat stands out as one of the most reliable and established retailers for discovering the Longines HydroConquest collection or any other Longines erkek and Longines kadın watches.

Frequently Asked Questions

Editor’s Note:

This article is based on official Longines information and specifications. Jewelleryistanbul.com has editorially adapted and enriched the content to better showcase the technical upgrades and versatile character of the HydroConquest 2026 collection. All movement and technical details are taken directly from the manufacturer, Edip Saat. Jewelleryistanbul.com operates under the Somut Media Internet Advertising publishing network, committed to providing reliable and engaging luxury watch content.

JGAB 2026 Opens Visitor Pre-Registration Showcasing Two Exclusive Craft & Design Spotlights “Quiet Luxury Jewellery” and “The Secret of Thai Legacy” 22–25 April 2026 at QSNCC, Bangkok, Thailand

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JGAB 2026 Event Branding
JGAB 2026 Opens Visitor Pre-Registration Showcasing Two Exclusive Craft & Design Spotlights "Quiet Luxury Jewellery" and "The Secret of Thai Legacy" 22–25 April 2026 at QSNCC, Bangkok, Thailand
In a significant move to bridge the Eurasian and Southeast Asian markets, Somut Medya is proud to announce its strategic media partnership with Jewellery & Gem ASEAN Bangkok (JGAB) 2026. This collaboration highlights Bangkok’s role as the ‘Ultimate ASEAN Sourcing Hub,’ offering Turkish and international professionals unparalleled access to fine gems and innovative jewellery solutions.
Author

Jewellery & Gem ASEAN Bangkok 2026 (JGAB) has officially opened visitor pre-registration for those planning to attend one of ASEAN’s leading international jewellery and gemstone trade exhibitions. The event will take place from 22–25 April 2026 at the Queen Sirikit National Convention Center (QSNCC), Bangkok, Thailand, welcoming trade visitors from around the world.

Held under the theme “The Ultimate ASEAN Jewellery and Gemstone Sourcing Hub“, JGAB 2026 positions itself as a central platform connecting manufacturers, suppliers, designers, buyers, and industry professionals across the global jewellery and gemstone supply chain—bringing together sourcing, innovation, and business opportunities under one roof.

Visitor pre-registration is now available at www.jewellerygemaseanbkk.com.

JGAB 2026 will present a comprehensive showcase of jewellery and gemstone products and solutions, covering Fine Jewellery, Silver, Gemstones, Diamond, Lab-Grown Diamond, as well as Tools & Equipment. The exhibition is designed to support both raw material sourcing and the development of high-value, luxury jewellery collections.

Quiet Luxury Jewellery

Craft & Design Spotlight I – Quiet Luxury Jewellery

One of the key highlights of JGAB 2026 is The Next Gem Contest 2026, a platform dedicated to showcasing the creativity and design potential of university students and young designers under the concept of “Quiet Luxury Jewellery.” The programme is complemented by workshops and knowledge-sharing sessions with leading Thai designers, preparing participants for international design standards.

Quiet Luxury Jewellery expresses a refined form of luxury—calm yet powerful—defined by understated elegance, meticulous craftsmanship, and thoughtful details that reveal their value over time. Selected finalists will have the opportunity to showcase their creations within the official exhibition area of JGAB 2026.

Craft & Design Spotlight II – The Secret of Thai Legacy

Another major highlight is the newly introduced Goldsmith Craftsmanship Competition 2026, which brings together Thailand’s finest master craftspeople to present works that reflect precision, craftsmanship, and the distinctive identity of Thai artistry under the theme “The Secret of Thai Legacy.”

This initiative aims to revive traditional goldsmith techniques while passing on valuable knowledge to the next generation through workshops led by industry experts and master artisans.

The Secret of Thai Legacy reinterprets Thailand’s cultural heritage through contemporary jewellery design, demonstrating that craftsmanship is not merely a technical skill but an art form that carries meaning and expresses Thai elegance on the global stage. Selected participants will also be granted the opportunity to exhibit their works at JGAB 2026.

Beyond the two Craft & Design Spotlights, JGAB 2026 will offer a rich programme of activities designed to enhance learning, networking, and business connections. These include seminars and workshops led by international experts, the Jewellery & Gem ASEAN Summit featuring industry leaders, a Networking Night for exhibitors and top buyers, and the JGAB Runway, a spectacular jewellery fashion showcase highlighting Asian craftsmanship.

Together, these activities create a dynamic environment for inspiration, collaboration, and opportunity throughout the four-day event.

For more information and updates: www.jewellerygemaseanbkk.com

Editor’s Note:

This article is based on the official press release issued by Informa PLC – Jewellery & Gem ASEAN Bangkok (JGAB) in a strategic media partnership with Somut Medya Internet Advertising. The content has been editorially formatted for clarity and relevance for jewellery, gemstone, and wedding industry professionals. The brand provides all product specifications, event schedules, and design details for the 22-25 April 2026 exhibition.

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