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4 Essential Jewelry Marketing Ideas

18/08/2018

Jewelry Marketing Guide: 4 Essential Jewelry Marketing Ideas

The jewelry business is a highly competitive industry. It’s a business that needs a better understanding of the product itself. A lot of established jewelry businesses are competing nowadays with their marketing concept.

Your objective in this industry is to earn the reputation your business needs for a better selling opportunity. If you’re going to be a jewelry seller, you’ll face a lot of critical challenges, especially in marketing the quality of jewelry you are promoting to the customers.

You should promote your product as the leading jewelry store there is in your area. You must be careful of price-focused operation as it can potentially divide the customers. Acknowledge their value by marketing innovatively. In this way, while marketing, you’re also building your relationship with the customers. So, here are some of the jewelry marketing ideas.

Customize Your Content

Storm the internet. That’s basically what customizing your content means. Communicate with your customers using crafted messages, emails, blog posts, and social media entries. You can hire an excellent copywriter and graphic designer to work on your web pages and blog posts.

Your site and posts should contain images of your jewelry collection, gift suggestions, sales and shop events. Customizing your website and content could be an excellent start for your business.

Loan Out Your Pieces of Jewelry

Jewelry is a must accessory for women and to some men. Wearing jewelry makes a person confident of how they look, and people want to wear what others are wearing. So loan your jewelry to your buyers so that you can get enough exposure for your store. This strategy is one of the most effective ways of luring customers to your shop.

Create a Cash Flow Budget

In a business industry, calculation of budget is always essential, especially in a jewelry business. Come up with a budget that can run your business smoothly for the rest of the months or years. Also, if you think your market is not improving, make a budget for your company to grow and develop again.

Set an extra budget in times of difficulty like when in need of raw materials or for paying the salaries. This marketing tip should help you calculate the budget you needed for your business.

Grab Every Opportunity

Every person you meet is a potential buyer. Grab every chance you get and make the most out of it. If you ever meet a potential customer, that’s an opportunity for you to market your business. Talk out every bit of information you have on your store, especially on your product, jewelry.

If you can afford to hand out some samples, don’t be afraid of handing out some of it because a good first impression is irreplaceable. If you get the chance, try sponsoring special events about your product. In this way, you will be earning lots of reputation for your company. Give out prizes and organize an event for the potential buyers.

Takeaway

If you’re going to start a jewelry business, then start it with a well-thought-out plan. You have to make your company visible not only to your other competitors but more importantly to the market.

If you want to know more about selling jewelry you can visit a jewelry-selling website such as Truval. So keep in mind these four tips to ensure success in your jewelry business.

Zenith welcomes acclaimed artist Eason Chan as its new ambassador

Editor

02/08/2018

Zenith welcomes acclaimed artist Eason Chan as its new ambassador.

Zenith is proud to announce pop music legend Eason Chan as its new celebrity ambassador. The sophisticated new partnership is showcased in a brand-new advertising campaign entitled “Into the Second”. Illustrating the partners’ shared commitment to innovation, dedication and passion.

Eason Chan is a gifted high-achiever known to the Chinese public as the “God of Songs”. Once described by Time magazine as a legend with an impactful reputation and massive influence on local music, Chan’s skillful control of rhythm, tempo, pitch and emotion, coupled with his persistence in all endeavors, have resulted in a number of his classic hits winning major music awards. His architectural approach to his craft, along with an unmistakably urban appeal and a perpetually youthful ‘start-up spirit” are all entirely in tune with the contemporary Zenith attitude.

Beating in time
“Into the Second” provides a stunning interpretation of Eason Chan’s musical focus, demonstrating attributes that are equally shared by Zenith with regard to watchmaking. From the legendary high-frequency El Primero movement to the miraculous Defy, which boasts 1/100th of a second chronograph, the brand with a guiding star has been constantly pushing the boundaries of horology for over 150 years with the release of creations that have revolutionized Swiss watchmaking.

Commenting on the new partnership, Chief Executive Officer Julien Tornare – who immediately sensed the kinship between Zenith and this open-minded, multi-talented, fun-loving and eminently accessible artist – said: “We are delighted to welcome Eason Chan to the Zenith family. His talent and dedication to music perfectly match our own commitment and brand outlook, making our alliance a natural fit.”

Powerful personality
The newly released commercials are designed to create an inspiring aura reminiscent of Eason’s music. Expressing his excitement, Eason said: “I have long been a Zenith fan and I am very pleased to have this opportunity to partner with a brand of this substance. I have no doubt that ‘Into the Second’ and our collaboration will greatly contribute to enhancing an already legendary reputation.”

August 23rd will mark Chan’s first public appearance as brand ambassador to celebrate the Zenith Time Channel and the brand’s latest products. The official campaign will be unveiled on this occasion.

ZENITH: The Future of Swiss Watchmaking
Since 1865, Zenith has been guided by authenticity, daring and passion in pushing the boundaries of excellence, precision and innovation. Soon after its founding in Le Locle by visionary watchmaker Georges Favre-Jacot, Zenith gained recognition for the precision of its chronometers, with which it has won 2,333 chronometry prizes in just over a century and a half of existence: an absolute record. Famed for its legendary 1969 El Primero calibre enabling short-time measurements accurate to the nearest 1/10th of a second, the Manufacture has since developed over 600 movement variations. Today, Zenith offers new and fascinating vistas in time measurement, including 1/100th of a second timing with the Defy El Primero 21; and a whole new dimension in mechanical precision with the world’s most accurate watch, the 21st century Defy Lab. Energised by newly reinforced ties with a proud tradition of dynamic, avant-garde thinking, Zenith is writing its future… and the future of Swiss watchmaking.

A new Pilo & Co Geneva collection is born

Editor

23/07/2018

Pilo & Co Geneva, Montecristo 41 or 44 mm diameter
A new Pilo & Co Geneva collection is born

Launched at the gates of summer 2018 as a fresh bubble in the heatwaves of summer watchmaking, this Pilo & Co collection of eight models revives the mystery of Tuscany’s hidden treasures. Romanesque-romantic atmosphere…

The island of Montecristo is located in the Tyrrhenian Sea. It is possible to see it from the coasts of Corsica or the Island of Elba, when the weather is clear and devoid of heat mist. Like this wild and rebellious land, Montecristo watches are an invitation to travel.

Appeals to Escape and Temporal Conquests
The first face of this Montecristo collection is a terrestrial globe whose blue of some versions is reminiscent of marine infiniteness. One blinks in front of the iridescent sea spray of the skyline, also in front of the ‘soleillé guillochage’ of the dial. Suddenly, as steep as the cliffs that inspired Alexandre Dumas, the Roman numerals and hour markers rise beyond the main relief of the dial. They are like claws clinging to the idea of catching a world whose countdown is perceived at 6:00 am, via a small minute hand.

Obviously, the creative spirit is above all driven by the spirit of conquest. It seems that the Pilo & Co brand has often enjoyed exploring the diversity of an Italy that rhymes with dolce vita, successful aesthetics and fervors. With Montecristo, its founder Amarildo Pilo decided to continue his watchmaking epic to the cryptic coasts of this land anchored on the path of vacationers. A preserved land that is accessible only by a discreet creek, the cala maestra. In terms of accessibility, the watch is resolutely more welcoming, offering itself at a value below CHF 300.00, for the version on a leather strap.

A concentration of Pilo & Co identity
The island of Montecristo is as wild and rebellious as the unique species of goats that roam there. It was in turn the lair of pirates, a place of detention, a place of scientific observation and species preservation. It is thus haloed with an imagination that the eight variations of this new Pilo & Co watch concentrate and transcend. Four models have a leather strap, recognizable by its orange inner band that adds strength and portability. The other four have a 316L steel wrist strap with a folding buckle also made of the same steel as the case.

In addition to these aesthetic and technical options, there is also this little touch of British spirit, in the marine chronometry timepieces style: blued hands crafted according to the purest watchmaking traditions. This is a deliberate allusion to authentic watchmaking codes and the fact that in 1852 the Englishman George Watson Taylor bought the island to build a mansion and to plant a full-scale garden of rare shoots and different species. A garden of promises and adventure.

Montecristo timepieces, accessible and practical
The Pilo & Co Genève Montecristo are water-resistant to 30 metres, with a screwdown crown and an engraved back. Available in all 316L steel, in bicolor 316L steel and PVD pink gold, these watches with a diameter of 41 mm or 44 mm and maximum legibility offer a date at 3 o’clock, a small seconds at 6 o’clock and blued hour indexes and numerals. Sun guilloché dials. High precision Swiss quartz caliber. Recommended values net of tax: for the leather strap version CHF 298.00, with metal strap CHF 368.00

Pilo & Co Genève, a Swiss watch brand with roots in the Saint-Gervais district of Geneva, the birthplace of the Cabinotiers.

A brand constantly renewed, open to customizations and special requests
Driven by its continuing tendency to precede the trend, Pilo & Co Genève since its creation in 2001 stands out for its art of combining identities. 13 collections dedicated to affordableness, design and the capture of the moment. Among the recognized brands of swiss made, the brand does not experience the breathlessness. Its history combines the power of a strong start and controlled expansion. The brand covers all segments, it knows how to be mechanical or manufacturing without ever giving up its confidence of a successful aesthetic. Pilo & Co Geneva thus satisfies the growing expectations of buyers wishing to stand out. More and more frequently, it positively replies to requests for coherent customizations that are often based on desires for stones (precious stones, semi-precious stones, diamonds) or specific gem-setting wishes. One of Pilo & Co Genève’s specificities is to remain highly attractive in its price segment.

Pilo & Co in brief
2 own-name boutiques // 31 points of sale in Switzerland // distrbuted in 18 countries // Around 140 models classified into 11 collections // 20% of gem-setting timepieces on request // 80% of affordable watches (between CHF 300.00 and CHF 1’800.00)

Source: Pilo & Co Press

5 Affordable Gemstones For Jewelry Addicts

Editor

14/06/2018

5 Affordable Gemstones For Jewelry Addicts

We love gemstones for their beauty and rich colors. These precious gifts from nature are extremely desirable when it comes to creating jewelry pieces like rings, earrings, pendants, mangalsutra, necklaces, nose rings and more. The possibilities are endless.

The beauty of a natural gemstone is irreplaceable. None of the man-made gemstones look and feel the same. There is a certain weight and texture to natural gems, that make every gemstone one-of-a-kind treasure.

Even though we know how cool these are, sometimes people think gemstones are too expensive for them to afford. If that sounds familiar to you, you’re in luck.

In this article we will be sharing top 5 gemstones that are affordable and fun.

Before we get started, I’d like for you to know that “affordable” is relative term. For the purpose of this post, “affordable” means the gems are not as expensive as precious gems such as diamonds, rubies, emeralds, and sapphires.

Tourmaline

Affordable Gemstones – Tourmaline

Tourmaline is one kind of a gem that has a huge variety of colors. It could potentially fulfill all your aspirations for a beautiful gem, without breaking the bank.

The sparkle in the tourmaline depends on the cut of the gem. Poorly cut gems are not of much value. Tourmaline should have a great sparkle in order to reflect light throughout the gem.

Until 1900, USA was considered to be the primary source of tourmaline but today most of it comes from Brazil, Afghanistan, Australia, India, and Myanmar (Burma).

Tourmaline is a birthstone for the month of October along with Opal. Tourmaline is also a gem of 8th anniversary.

Zircon

Affordable Gemstones – Zircon

Zircon comes in the variety of colors. The most popular is the colorless zircon. It is often used as a substitute for a diamond.

Zircon also comes in many colors like yellow, green, red, reddish brown and hues of blue. Turquoise blue is a popular color for Zircon and I personally love it a lot.

Zircon is also known to induce a sound sleep and attract prosperity and growth. Zircon is a birthstone for the month of December, along with Turquoise and Tanzanite.

Citrine

Affordable Gemstones – Citrine

Citrine is one other hidden gem for all of you that love the vibrant warm hues of yellow and orange.

Citrine is generally a transparent, pale yellow to brownish orange color gemstone. It is one of the most popular yellow gemstones and a beautiful alternative for Topaz or Yellow sapphire which can be more expensive.

Citrine’s beauty, durability, and affordability makes it a top-selling yellow to orange gem. They are also found in many sizes and the carat weight goes as high up to 20 carats.

Although one thing you must keep in mind that natural citrine is rare, these days most citrine quartz is found due to heat treatment of amethyst quartz. Some of the jewels from the Victorian era were was found to have citrine in them which means that it was treasured even in the good old days.

Citrine is a birthstone for November along with Topaz. It is also a gem for the 13th anniversary.

Amethyst

Affordable Gemstones – Amethyst

This very unique purple gemstone has the power to mesmerize any women. It’s a beautiful gem but very affordable for your jewelry pieces.

Until 19th century Amethyst was considered to be very expensive until a very large deposit was discovered in Brazil. Today the is the most valued quartz in the market of designer jewelry.

Its wide variety hues of purple appeal to a lot of consumers. Since it has a wine line color, Greek legends associated amethyst with Bacchus, the god of wine. On the contrary other believe that amethyst kept its wearer clear-headed.

Amethyst is a birthstone for February and the gem for the 6th and 17th wedding anniversaries.

Peridot

Affordable Gemstones – Peridot

Peridot is found in lava, meteorites and deep in earth’s mantle. It’s color is bright yellowish green that is extremely attractive. The Egyptians called it the ”gem of the sun”.

Since larger sizes of this gemstone are still expensive, one could find smaller gems for their jewelry at all price points depending on the color and size.

As I mentioned peridots are found in lava, the deposits are found on the surface when the earth crust splits and the rocks from the mantle are pushed to the surface. Only on rare occasions, it’s found that peridots come from extra terrestrial source like meteorites that have fallen on the earth.

Peridot is made of a mineral called olivine. Its chemical composition includes iron and Magnesium.

Peridot is a birthstone for August and is a 15th anniversary gemstone.

Well, that was quite colorful and inspiring. I hope you are inspired by these gems as much as I am. Please let me know in the comments below which was your favorite gem and why?

Author Bio:

Jinal Sampat is jewelry designer at Sampat Jewellers Inc. Her focus is on innovation and creation of jewelry pieces that are meaningful and hold long-term value. She creates versatile mangalsutra designs with Indo-Western elements. Jinal holds her graduate degree from Rhode Island School of Design (RISD). You can find her on Instagram.

Join Alpina In A Connected Adventure With, Two New Comtesse For Ladies

Editor

13/06/2018

Join Alpina In A Connected Adventure With, Two New Comtesse For Ladies

Alpina releases two new versions of the Comtesse Horological Smartwatch, expressing a modern balance of a sporty elegance and the flawless execution of Swiss connected watchmaking.

Launched in 1963, the first ever Comtesse collection consisted of automatic movements. The model became a connected watch four years ago and continues to evolve towards technology. The Comtesse Horological Smartwatch is the result of development between Alpina and the Swiss brand MMT.

A connected watch
The watch is linked via a mobile application powered by an MMT-281-1 module. It can record and track daily life activities such as: activity tracking, sleep monitoring, dynamic coaching, smart alarms and call & messages notifications. All the collected data can be stored and backed-up via the app. This function enables the user not to worry about synchronizing his data as it is independently stored for a month. Another practical option is the woldtimer with 24 hours time zones to choose from. Your watch can adapt to the time anywhere in the world. Easy to use, all the connected functions are operated by the crown pusher. The icons are displayed on the dial representing: a message bubble and a phone: for notifications, a figure: for activity and smart alarms and finally a crescent moon for the sleep monitoring. The watch can work independently with its two year battery life.

Sportive and innovative
With an ultra-sporty glass-fiber 36mm diameter case body and lugs, the models sits lightly on the wrist. The case back feature an engraving which remains in stainless steel. These models are appealing with their bold aesthetics, such as the PVD coated stainless steel bracelet. The round black dials distinguish themselves with the addition of the black bezel marked by silver or rose gold plated indexes. The Arabic numerals, both hands and indexes are equipped with a luminous treatment. By day or by night, the dials have an easy readability. Their simplicity emphasizes the minimalist aspect of the watches.

Protected by a scratch-resistant sapphire crystal, this timepiece is water resistant up to 60 meters. It is the ideal model for owners who appreciate a balance between technology and sports in their watches. This Comtesse Horological Smartwatch embodies the Swiss Alpine spirit.

Comtesse Horological Smartwatch
Notifications: This feature sends you a notification whenever an email or calls are received from your contact numbers.
Activity Tracking: It keeps track of your daily steps, calories burned, and total distance.
Sleep Monitoring: It tracks your sleep pattern and provides details on your sleep.
Always On-Time & Date: The Horological Smartwatch picks up the time from your smartphone and displays the new time automatically.
Sleep Cycle Alarm: Smart sleep alarm can be activated to help you to wake up at the best appropriate time in your sleep cycle.
Get-Active Alerts: This customizable alert reminds you to move your body.
Dynamic Coaching: Receive suggestions, advice, and information catered specifically based on your activity and sleep goals.
Cloud back-up and restore: Recovers all of your data, even if you lose your watch or phone. Your data is always on-the-go!
Worldtimer 24 time zones: Always on the go? Keep track of your hometown’s time by simply entering your city into the app.

The app which connects to the smartwatches via Bluetooth are available on both iOS and Android systems.

Comtesse Horlogical Smartwatch
995 CHF/ 995 EUR/ 995 USD
Reference AL-281BY3V4B

Case
Fiber-glass and stainless steel with black bezel and rose gold color markers
36.00 mm diameter, 11.00 mm thickness
Scratch – resistant sapphire crystal
6 ATM/60m/190ft water-resistant
Engraved caseback

Movement
MMT-281-1, Horological Smartwatch
All connected functions operated by crown pusher
2+ years battery life

Functions
Always-on time
Activity tracking
Sleep monitoring
Sleep cycle alarms
Get-Active alerts
Dynamic coaching
Cloud backup and restore
Worldtimer
Notifications

Dial
Black dial with applied rose gold color with black luminous indexes
Hand polished rose gold plated hours and minutes hands with black luminous treatment

Strap Stainless steel bracelet with Black PVD

Comtesse Horlogical Smartwatch
995 CHF/ 995 EUR/ 995 USD
Reference AL-281BS3V6B

Case
Fiber-glass and stainless steel with black bezel and silver color markers
36.00 mm diameter, 11.00 mm thickness
Scratch – resistant sapphire crystal
6 ATM/60m/190ft water-resistant
Engraved caseback

Movement
MMT-281-1, Horological Smartwatch
All connected functions operated by crown pusher
2+ years battery life

Functions
Always-on time
Activity tracking
Sleep monitoring
Sleep cycle alarms
Get-Active alerts
Dynamic coaching
Cloud backup and restore
Worldtimer
Notifications

Dial
Black dial with applied silvered color with white luminous indexes
Hand polished silver hours and minutes hands with white luminous treatment

Strap Stainless steel bracelet with black PVD

Source: Alpina Watches

For further Press & Public Relation inquiries please contact Mrs. Camille Merré, PR Manager, at cmerre@alpina-watches.com

Take A Plunge With Alpina’S New Seastrong Diver

Editor

06/06/2018

Take A Plunge With Alpina’S New Seastrong Diver

Inspired by the Oceans, Alpina introduces six new models joining the iconic Seastrong Diver collection. This collection pays tribute to the ultimate expression of technical performance.

Diving specifications
The high-water resistance confirms the timepiece’s place in the Diver collection as both a highly reliable diving instrument, and a distinctively timeless sports watch. It is designed with all the necessary features such as high readibility with the luminous hands, indexes and bezel markers, which ensure the ultimate experience for divers.

Origins
For 50 years, Alpina has been riding on the wave of success with the Seastrong Diver collection, the timepiece is for those who are captains of their own destiny. The history of the collection bears witnesses of its performance, when back in the 1960’s the models could already meet 200m water resistance. These models are fit for a whole new generation of adventurers.

Technical specifications
As befits a marine instrument, the model respects its heritage featuring an oversized 44mm case, a uni-directional ratcheting 60min diving bezel and luminous indexes. This diving bezel is featured in various colors such as: navy, grey, burgundy, orange and blue with luminous indexes. The watches are powered by an AL-247 quartz caliber. Their dials make a bold connection with the bezel, coming in a deep oceanic blue of a light grey finish. They indicate the hours, minutes, seconds, GMT and a date window, visible at 3 o’clock. The watches are water-resistant to 300m. All enclosed by the engraved case and screw-in crown which offers added security while diving.

The owner can recognize an original Alpina watch by our codes: the white second hands with the red triangle and black color GMT with the iconic red arrow.

Overall, the Seastrong Diver models are the perfect match to swim against the tide.

Source: Alpina

For further Press & Public Relation inquiries please contact Mrs. Camille Merré, PR Manager, at cmerre@alpina-watches.com

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Editor

4 Essential Jewelry Marketing Ideas

Jewelry Marketing Guide: 4 Essential Jewelry Marketing Ideas

Customize Your Content

Loan Out Your Pieces of Jewelry

Create a Cash Flow Budget

Grab Every Opportunity

Takeaway

Zenith welcomes acclaimed artist Eason Chan as its new ambassador

Zenith welcomes acclaimed artist Eason Chan as its new ambassador.

A new Pilo & Co Geneva collection is born

Pilo & Co Geneva, Montecristo 41 or 44 mm diameter
A new Pilo & Co Geneva collection is born

5 Affordable Gemstones For Jewelry Addicts

5 Affordable Gemstones For Jewelry Addicts

Join Alpina In A Connected Adventure With, Two New Comtesse For Ladies

Join Alpina In A Connected Adventure With, Two New Comtesse For Ladies

Take A Plunge With Alpina’S New Seastrong Diver

Take A Plunge With Alpina’S New Seastrong Diver

Inspired by the Oceans, Alpina introduces six new models joining the iconic Seastrong Diver collection. This collection pays tribute to the ultimate expression of technical performance.

EDITORIAL