Publisher of the JSH® Magazine, the non-profit association JSH Archives & Patrimoine, in charge of reviving the Swiss Watch Journal (1876), is launching an ethical platform for watchmaking information and service open to all professional and private audiences.
The Swiss Watch Journal (JSH), founded in July 1876, was the Official Organ of Messe Basel for several decades. Today, the JSH® Magazine is also recognized as an authoritative voice in the industry.
Historical legitimacy, giving everyone a voice,
Everything is based on an ethics committee made up of recognized personalities, both in Switzerland, Geneva and internationally, who have signed a charter that summarizes the ‘public service’ tasks of this multilingual, independent and unifying information initiative: to give space alongside groups to independents, large and small, to open events to Swiss watchmaking schools and their students, to enhance events linked to the transmission of Swiss watchmaking knowledge. The members of this ethics committee, which is still being finalized, will be announced shortly.
Geneva could grow from three interlocutors to more than 500, including Rolex
The exhibition watchmaking sector and most of its players are now focusing on Geneva, which is preparing to rekindle its history linked to the Great Exhibitions of the past. In Switzerland and around the world, the 2020, 14th April announcement of the arrival in Geneva in April 2021 of five independent leading brands embedded by Rolex (Patek Philippe, Chopard, Chanel and Tudor), has had the effect of an earthquake. Now everyone is working to find a way to be ‘where it happens’.
“Of the three Geneva contacts who totalled more than a thousand exhibitors before the announcement of Rolex, the Fondation de la Haute Horlogerie, the management of the EPHJ and GemGenève, Geneva must quickly deal with 500 additional interlocutors, a little less if some manage to get together by then,” editor-in-chief of JSH® Magazine Joël A. Grandjean explains.
Geneva, Switzerland and the world
“If watchmaking had been Alemannic, we in Switzerland would have had a Mr. Horology a long time ago. Watchmaking is certainly an economy, but it is also terroirs and a culture.” Grandjean has been professing since 1993, when he co-founded Montres Passion magazine for L’Hebdo and Ringier Romandie. “The terroirs of Swiss watchmaking have the particularity of being 95% French-speaking, even when they are incorporated in the Berne canton,” he notes, as president of JSH Archives & Patrimoine, the association on the initiative of GenevaWord. As for Geneva, an ultimate historical cradle, it offers watchmaking its greatest potential for internationalisation.