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Zenith Watches The Experience: Your watch will be eternally grateful to you !

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Zenith Watches The Experience: Your watch will be grateful to you

At last something new devoted to watchmaking in the realm of iPad and Android apps! With Zenith Watches – The Experience, the Swiss watchmaking manufacture ventures into hitherto unexplored territory. A glimpse of what can happen when the fun side of things is placed at the service of the client experience. To be downloaded as fast as possible.

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You dream of being the centre of attention by explaining a tourbillon or a fusée-chain mechanism in a few simple words? You’d love to understand why a mechanical watch has to be undergo period maintenance? And you don’t dare ask what it will cost? You prefer intuitive touch technology instruction manuals to thick, illegible printed documents? You have never understood how to adjust the Worldtimer function of your timepiece? You have no idea that you are strongly advised NOT to operate the pushpieces of your chronograph when the latter is underwater? If you have answered any one of these questions in the affirmative, the Manufacture Zenith has exactly the app for you!


Warning: Downloading the Zenith Watches – The Experience application might expose you to a completely new way of looking at your watch and what happens backstage in a watchmaking Manufacture. This intuitive and informative new app – available in seven languages – is designed to be a companion to Zenith clients and to provide them with the best possible once the watch is on their wrist.
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An app that extends the life expectancy of your watch!
Zenith Watches – The Experience is first and foremost an iPad and Android application unlike any other. After this, it is the only application whose downloading will definitely have a beneficial effect on the lifespan of your watch. And finally, it is a tool that is indispensable to having a good understanding of the mechanical object that you have acquired and you intend to look after.


Using videos, tutorials, texts and photos, the experience offered by the Manufacture Zenith is guided by clear navigation that leads you through distinct and understandable menus. Customer Service, User tips and Adjustments as well as Specialities make up the main sections while Frequently Asked Questions, Glossary and Store Locator round off the palette on offer.
The Customer Service section provides the hoops through which every Zenith watch has to jump when it is back at the Manufacture for a maintenance service. Three types of service – and three quotations – are offered to the client. The eight main phases of the partial maintenance service (recommended every three years) are described in the menu as are the 14 stages of which the complete overhaul consists (recommended every five years). With its particularities, the restoration service reserved for historical watches is also presented in detail.
The User Tips and Adjustments section offers adjustment tutorials brought to life and supported by a voice-over for each complication and each Zenith mechanical movement. Enough to put most printed user manuals away in the cupboard without the slightest hint of regret. But that isn’t all – this section also incorporates a multitude of practical recommendations that make it possible to avoid inflicting inappropriate treatment on every mechanical watch. For example – did you know that it is advisable to keep all mechanical watches away from every kind of magnetic field – including computer screens?
Everything you ever wanted to know about watchmaking
The Specialties section is reserved for all those who have always wanted to know more about watchmaking complications without ever having dared ask. Here, the Manufacture Zenith details some of its specialties in the menu and explains the principle and the functioning through the use of drawings, audio documents and videos. From the Tourbillon to the famous Gyroscopic Module (patented by Zenith) via the Equation of Time, a total of six specialties are presented and explained in this section. For many people, this is sure to provide endless discoveries and revelations.
On the practical side, the usual Frequently Asked Questions section takes on a completely different, captivating allure. How many of them would you be able to answer? And yet, your watch would be so grateful to you! The Glossary, on the other hand, guides neophytes through the maze of watchmaking appellations and terminology. But note the difference: this is not an entire, thoroughly indigestible dictionary, but a compendium of watchmaking terms used in the app. Finally, if you are looking for or have found your next Zenith – or if you are intending to have yours services, the Store Locator will be a valuable help.
Entertaining, informative and practical, the new Zenith Watches – The Experience is available free of charge from today in the Apple Store and on Google Play.

Defying gravity Tri-Axial Tourbillon in white gold

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Tri-Axial Tourbillon
Girard-Perregaux, an uncontested point of reference in the production of tourbillon watches, introduces a white gold version of its Tri-Axial Tourbillon. A spectacular watchmaking mechanism designed to maximise timekeeping precision by eliminating the effect of gravity on the regulating organ of the watch.


Although the tourbillon was introduced more than two hundred years ago, watchmakers still trying to improve its efficiency.  Girard-Perregaux, a great historical specialist in this queen of complications intended to combat the negative effect of gravity, now increases its complexity and pushes the limits of innovation. The Haute Horlogerie Manufacture has developed a tourbillon with a regulating organ that rotates on three axes instead of the traditional single axis.
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The balance performs a ballet that is much more captivating because of the high rotation speed of the different carriages. The interior carriage, shaped like a lyre in the Girard-Perregaux tradition, rotates once every minute. It is fitted into a structure that rotates on another axis every 30 seconds. Lastly, a third structure enables the whole assembly to rotate on yet another axis every 2 minutes.  This complex mechanism is flawlessly finished, and its 140 components total only 1.24 g.
The complex architecture of this 13.78 mm diameter mechanism, and its multi-dimensional rotations led to a convex lens being incorporated into its sapphire crystal. This creates enough space for the tourbillon to revolve. A window in the side of the case at 9 o’clock lets light into the heart of the movement, allowing the fascinating mechanism to be viewed from there as well as from the back of the watch. A new feature in the white gold version is a dial with open areas that display even more of the precision mechanism and highlight the modernity of the watch.
These different views of the movement reveal traditional and modern finishes of exceptional quality; mirror-polished surfaces and perfect bevelling indicate its pedigree, as do each of the components that are decorated and finished by hand with the greatest care.  On the bridge side, the black-coloured plate, stamped with the Manufacture’s symbol, underlines the modernity of the execution in a play of contrasts with the iconic Girard-Perregaux arrow-shaped bridges in pink gold. The brand logo area, also in pink gold carries the individual number of the watch while “Tri-Axial” is engraved on the satin-finish circular bridge supporting the differential of the tourbillon system.


It takes almost 160 hours for the watchmakers to assemble the 317 components of the movement, which is now fitted into a 48 mm diameter case in white gold. Typical features of Girard-Perregaux Haute Horlogerie collections are its bevelled bezel, elegantly curved middle and streamlined horns.  The watch is perfectly complemented by a black, full-grain, hand-stitched alligator strap with a folding clasp in white gold.
The Tri-Axial Tourbillon in white gold is available in a limited edition of 10 pieces.
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Girard-Perregaux, Tri-Axial Tourbillon
Technical specifications
Case: white gold
Diameter: 48.00 mm
Dial: Vertical grid (sunburst finish for hour and minute subdial)
Crystal: anti-reflective sapphire with dome to cover the tourbillon
Case-back: anti-reflective domed sapphire crystal
Apertures on the side (9 o’clock) to reveal the movement / anti-reflective toric crystal
Water resistance: 30 meters (3 ATM)
Girard-Perregaux movement GP09300-0002
Mechanical, manual winding movement
Diameter: 36.10 mm (16 ”’)
Thickness: 16.83 mm
Frequency: 21,600 Vib/h – (3 Hz)
Power reserve: min. 60 hours
Jewels: 34
Number of components: 317
Two-arrow Bridges: in pink gold
Tourbillon:
Tourbillon cage: 140 components for 1.24 g
3 axes
One rotation every 1 minute on the first axis, every 30 seconds on the second axis, every 2 minutes on the third axis.
Poised upper and lower cages with pink gold counterpoise
Beveled and hand-polished pallets bridge
Balance wheel: variable inertia with pink gold setting screw
All components of the movement have hand finishing according to Haute Horlogerie criteria.
Functions: Tri-Axial tourbillon, hour, minute, power reserve indicator
Black alligator leather strap with hand stitches
White gold folding buckle
Reference: 99815-53-153-BA6A
10-piece limited edition

Men will love these watches for Valentine’s Day

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men watches valentines day
Valentine’s day is fast approaching! If you don’t have a gift for your man yet then here are some ideas! Men will surely love these watches for Valentine’s Day because let’s face, all men love watches.


An Analog, digital or analog/digital watch is always a classic choice.  An analog watch has a appearance that holds hour and minute hands, and either numbers, markers or Roman numerals that display a 12-hour day. It is considered the more formal watch type because it is more classic and is perfect for business, dates and formal events. So this watch is perfect for the businessmen. Digital watches either have an LCD (liquid crystal display) or LED (light emitting diode) face that displays the time in numeric form. Of course, that depends on how you want it.  On the other hand, Analog/digital watches have both an analog and a digital face, as the name suggests. They’re very useful and can be worn to work and during your daily routine and not for the formal kind of events.


There are also the Battery, quartz or mechanical. First, digital watches are motorized by an ultra-small watch battery that can be found in the check-out counters in most stores. Next are the Quartz watches which are analog chronometers that gets its power from a minuscule, pulsating, transfixed quartz crystal. Lastly, mechanical watches are ran by a multifaceted collection of gears and springs.
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Another are the so called Watch crystals.  This see-through cover defends the watch face. It can be made from plexiglass, the cheapest among this type of watch, mineral (traditional) glass or synthetic sapphire — an ultra-hard, clear, man-made crystal. It’s the least likely to shatter, but the most likely to scratch. Mineral glass, on the other hand, is more likely to smash, but less likely to cut. Synthetic sapphire costs the most, but it’s the most scratch-resistant but that twist is that these Synthetic sapphires break quite easily.
The very common kind of watches that men will definitely love are the Sports watches. These types of watches area very sleek, durable and made from high-quality plastic mixtures. The most common sports watch is the classic water-resistant diving watch. Nowadays, the market is packed to the gills with such timepieces. Sports watches can incorporate odometers, altimeters, compasses, GPS technology, blood pressure and pulse monitors, and a range of other gadgets for the guy leading an active lifestyle.
Last in our list are the Gadget watches which are known for being highly functional. They are great for students, techies or engineers. Also, with the technology nowadays, they contain even more tech goodies like built in calculators, digital cameras and even internet for email applications. Keep in mind, however, that gadget watches are conversation pieces that usually only attract the interest of other tech-savvy guys and not for hitting on women.
At the end of the day, you have to keep in mind to buy something that will fit the personality of the guy you will give it.

Ara Collection

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Ara collection

The story begins with two brothers and a small jeweler’s bench in Bodrum, Turkey. Back then, neither could have imaged that their unique designs would captivate so many. Nearly two decades later Ara Collection is known worldwide for its handcrafted 24 karat gold jewelry.

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In 2002 Ara Collection expanded to the US, opening their first retail store in Santa Barbara, California. Over the next few years Ara continued to grow. The collection now graces over 200 jewelery stores nationwide, as well as Canada, Mexico, Brazil, Bermuda and Puerto Rico.

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Ara Collection takes pride in its quality and workmanship. Each piece is created by hand in a small workshop in Turkey. Inspiration for the collection comes from the rich history of ancient Anatolian Civilizations and the beauty of the Mediterranean and Aegean Sea.

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Jewelry trends of 2015

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Jewelry trends of 2015
The jewelry trend of 2015 is definitely something to look forward to. It has a strong vision on modernity especially when it comes to gemstones. It is reported to be something that represents the core essence of the planet. This means using raw materials, plants and animals as inspirations for the forecast. At the same time, partnerships and reverses are said to have fused to reflect the modern world.


One trend has originated from the design scene in the Eastern Euope. It was born from folkloric traditions and handicrafts. This design puts emphasis on the treasures of rural life and pagan rituals. So this is more towards ethnic designs astec jewelries and stuff. The trend finds gist in symbols and talismans, and at the same time uses natural textures such as wood and leather and gemstones like citrine and rhodolite combined with rough granite and matt metals.


Another is finding and equality between science and art, philosophy and mysticism. This trend is so powerful that it boasts of hypnotic exploration of opposite materials like rough gemstones matched with mercury or grey diamonds with concrete. The gemstones that would be of trend in the coming year are icy moonstone, opal, sapphires, lapis lazuli and pearls. There would also be aluminum finishes and metallic hues. Basically this tend stressed out on both physical and metaphysical elements.
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Next is worshipping beauty of luxury of the classical world. Also it focuses on prestige and intellect. For example, Bronze is complemented by red and pink gold to highlight unusual marbles and precious woods. Also for timeless effect, sapphires, emeralds and are highly recommended.
Another upcoming trend draws inspiration from the Creatures. This is where the Swarovski Gems come in because they are known to be linked with the “green generation” of planet protectors. Also, it has created a contemporary style that is related to different scientific innovations. Because of the multi-coloured spectrum, opals and pearl lean towards this direction of design, as well as gemstones like peridot, citrine and topaz mixed with rubber and ceramics. All of these are in attempt to reflect nature at its best.
Lastly trend is based on memories, feelings, individual expression and intimacy. There is intention to focus on the relationship between jewelry, the body and its senses. Glowing layers and dense opaque surfaces together with with resin-like textures while sensual fabrics and gemstones such as amethyst and yellow diamonds are part of the colour palette. The natural curves of the body influence the cut and shape of the gemstones. Designs could include perfume-scented pendants, talismans and pieces housing hidden meanings and secrets.
All of these are what we have in store of us for the coming year, so we have to anticipate and make sure that we are ready to dive into it. A little research on how to mix and match would also help so you would not come off as trying too hard. This is just one way to start next year right!

Importance of your jewelry gift box

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Importance of your jewelry gift box
For someone who is very fond of collecting jewelries, a jewelry box is very important. Let us enlighten you on why.
Jewelries are very important investments. Plus, the amount of money one spends on them is no joke especially if these jewelries are of high class brands and has very expensive gems embedded on them. So with that reason alone, you have to take care of them so it won’t just turn out to be a waste of money.


First and foremost, what is really inside a jewelry box? If you’re response to this is mainly about jewelries like earrings, necklaces, rings and other kinds then we might have an issue here. The box do not just hold your jewelry collection but at the same time, it holds the symbolism of the choices you have made up to this point of your life. So if you think that these are just purely material possession then you have some reflection to make.
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jewelry gift box
As what was meant before, a jewelry box says a lot of a person’s personality and the choices that they have made that shaped their lives in the process. While on the surface it may just seem to shallow to understand, we think that is important to look beyond it and realize the hidden meanings and symbols.  A good example would be to use a diamond necklace inside the jewelry box. Reflect about the time that you bought that necklace and why you bought it in the first place. If it was from someone special like your husband, girlfriend or boyfriend and the occasion on why you bought or maybe you just bought it for no reason. All of these scenarios that you can remember represent something that can’t be bought with money or be swapped with anything in this world. With that, it is definitely more than just a piece of accessory. Together with its monetary value is the feelings and memories that are included into it. Now, you would want take care of something that represents an important memory of the past right?


In conclusion, the box do not just hold a mere piece of an accessory but along with it are remembrance that comes with it. The jewelry box is more of like a safe place to hold them in and keep them in one place. Obviously, it also very convenient like you are able to find things easily when you need them and you are able to keep track on what is and what’s not there. You can also spend time to clean the jewelries and even the box itself. This will contribute to your own personal hygiene and for your stuff as well.
So investing on a jewelry box is important and keep in mind that with great possession comes great responsibility. But if you’re not able to do it, then you could have someone else do it for you, just make sure that this someone knows and understands the value of your stuff.

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