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In 2019, the International Chronometry Competition

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In 2019, the International Chronometry Competition
In 2019, the International Chronometry Competition

In 2019, the International Chronometry Competition

Amazing this competition launched by the Swiss City of Le Locle! The mere fact of being nominated is already a triumph! It is to watchmaking what a F1 Grand Prix is to the automotive world. Each watch at the start is already a pinnacle of precision.

Stravinsky stage converted into a scientific platform open to the presentations of the Study Day of the SSC, the honorable Swiss Chronometry Society: in this leading watchmaking center, Philippe Fischer, President of the Organizing Committee of the International Chronometry Competition, has just officially announced the 2019 edition.

Faced with around 800 watchmaking professionals, he revealed the calendar, between March and December 2019, the new features of the regulations as well as the indisputable reasons for participating.



The precision tour in 80 days…

If a timepiece is taking the start of this Grand Prix, this contest, it is thanks to the fact that it has successfully completed the first precision test according to the ISO 3159 standard. What happens next is a mix between a speed and endurance competition, a mountain rally and a triathlon.

During 80 days, participating watches – registration deadline 31 March 2019 – will be subject to a battery of tests and validations: if the results of the first precision test allow it, the ” nominee ” status will be awarded and the name of the watch will be announced during the official launching ceremony of the competition.

For the other timepieces, the rest of the operations and the transmission of the results will be done anonymously. Thus, despite the fact that these un-nominated watches remain real mountains of watchmaking know-how and expertise, the organizers are able to guarantee brands that no negative rumors will cause even the slightest damage to their image.



World-renowned Swiss precision: four accredited institutes

In 2019, only watches that satisfy the Swiss Made criteria will be eligible to compete. After the first precision test conducted by the COSC Office in Le Locle (the Swiss Official Chronometer Testing) the nominees’ watches will be exposed at the Timelab Foundation in Geneva to invisible attacks by strong magnetic fields (ISO 764 standard).

From then on, and this time on a trip to La Chaux-de-Fonds, the competing watches will be embarked for 21 days in the intentional horrors of simulated accelerated ageing. This is the famous battery of tests epitomized by the Chronofiable® label, a protocol renowned for the harshness of its treatments.

The pieces that will emerge unscathed are heroic watches. Moreover, a third and final chronometry inspection according to ISO 3159 will be conducted this time back in Le Locle, in order to evaluate the impact on the reliability of the “chronofiable” attacks suffered. The fourth accredited institution, the supreme authority, is METAS, the Federal Institute of Metrology, which chairs the Jury of the Competition.

In 2019, the International Chronometry Competition
In 2019, the International Chronometry Competition

One category, three distinctions

The final ranking will be determined by the results of the watches. Whether they are press release Tourbillon, chronographs or similar to “simple” three hands, the winners will be divided into three shades of excellence each time defined by a lower threshold. This leading group will make the headlines, it will be used for years or even decades as a prestigious trademark.

Because the International Chronometry Competition is not a label in itself, its reputation as a title acquired through measurement and without any hint of human interventionism remains the most indisputable of signatures. A phenomenon of radiance that begins as soon as the competing watches are announced.

In 2019, the International Chronometry Competition
In 2019, the International Chronometry Competition

The endorsement of History
As the heir to one of the most prestigious watchmaking traditions, this competition does not allow any human appreciation to interfere. It is the scientific expression of the science of chronometry, i.e. the ultimate quest for precision, the most subtle and successful calculations which it expresses.

Before quartz came to shake things up, these competitions were real highlights in the past. They were as promising as the Universal Exhibitions, which sometimes served as their showcase. Even today, brands still use their aura in their current advertising. They sometimes get thrilled at the exceptional value increases that such titles bring to their historical models in auctions.

The skills of the adjustment in the spotlight, thanks to Le Locle
What better place than the SSC, whose statutes include one of the last adjustment competitions open to students from all watchmaking schools in Switzerland, to launch the 2019 edition of the International Chronometry Competition?

Because the precision of the precision is reached thanks to the calibrators, these watchmakers are capable of magnifying exceptional calibers. When it started to relaunch this historic event in 2009, the City of Le Locle, City of Precision, was successful in promoting the ultimate virtues of the human hand.

Source: International Chronometry Contest Association

New Hybrid Smartwatches

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New Hybrid Smartwatches
New Hybrid Smartwatches

New Hybrid Smartwatches

After raising $8M dollars with ZeTime on crowdfunding platforms last year, MyKronoz pursues its ambition to become the worldwide leader of hybrid smartwatch by unveiling two new models at IFA 2018: ZeTime2 and ZePop.



With ZeTime, we managed to create a new standard: the one and only hybrid wearable device that perfectly reconciles traditional watch lovers and connected devices intenders” said Boris Brault, CEO of MyKronoz. He adds: “Our strong electronic background combined with our Swiss DNA gives us a significant advantage over the watch and wearables industries to develop consumer centric and nicely designed products. Today, we’re proud to introduce two new models of hybrids to reaffirm our willingness to disrupt a well-established industry, and offer a wearable that people will actually enjoy wearing, from both a design and function standpoint.



ZETIME2
The second generation of the world’s first hybrid smartwatch with mechanical hands and touchscreen is now set with a full round AMOLED color display and voice recognition feature. Embarking an improved user interface while boasting an increasingly sleek and timeless design, ZeTime2 will undoubtedly become an essential accessory of your daily life.

ZEPOP
Introducing our collection of colorful and pop hybrid smartwatches. Design to fit the vibrant style of the new generation, ZePop will come as an attractive option for all of those looking for a functional and stylish wearable, with an accessible price.

Source: mykronoz.com

Annabel Corlay press@mykronoz.com

French FIS Worldcup Snowboarder Nelly Moenne-Loccoz- Alpina Watches Brand Ambassador

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French FIS Worldcup Snowboarder Nelly Moenne-Loccoz- Alpina Watches Brand Ambassador
French FIS Worldcup Snowboarder Nelly Moenne-Loccoz- Alpina Watches Brand Ambassador

French FIS Worldcup Snowboarder Nelly Moenne-Loccoz- Alpina Watches Brand Ambassador

Alpina watches is delighted to renew its partnership with Nelly Moenne-Loccoz, talented alpine two-time vice-world Champion snowboarder



Nelly Moenne-Loccoz – Snowboard cross Champion & watch Enthusiast

Nelly was introduced to the world of alpine skiing at the age of 3, by her father, a ski instructor. Since her very first races in 2000, her parents have been very supportive throughout her career. She quickly grew a passion for snowboarding and swapped her skis for a snowboard. In research of new sensations, snowboard cross became her official discipline. Nelly practices her sport rigorously within the French National Team, in an atmosphere she calls “funformance”, in her words, a happy medium between fun and performance. It’s not surprising once you get to know her outgoing personality. She is part of today’s top world female elite of snowboard cross.



As an engaged and dedicated personality, Nelly is committed to reach podiums. Her innate physical and tactical qualities quickly propelled her to the top of the rankings. Three times Olympic Games participant in 2010, 2014 and 2018, vice-world Champion in 2011 and 2015, Nelly made a sensational season in 2015 by claiming the famous crystal globe in her discipline. Last 2017-2018 season, Nelly finished #3 in the FIS Worldcup Snowboard cross ranking.

As a passionate and generous personality, and appreciating the hand-made work, when Nelly needs to bring back her Alpina timepieces for a revision, she is not simply passing by and dropping off her watches. No, Nelly arrives quite early in the morning, puts on a watchmaker’s blouse on her back, and seats behind a watchmaker’s table in our T1 atelier for the day! Next to our watchmakers, who are more than happy to have a new colleague for the day, they help and train Nelly for her to revise and regulate herself her timepieces.

French FIS Worldcup Snowboarder Nelly Moenne-Loccoz- Alpina Watches Brand Ambassador
French FIS Worldcup Snowboarder Nelly Moenne-Loccoz- Alpina Watches Brand Ambassador

With her perseverant and competitive nature, Nelly embodies our brand’s emblematic Alpine spirit. We are very happy to count Nelly as part as of our “Alpinist” family and we wish her all well-deserved success for her next season.

Nelly brings Alpina’s DNA to life and we are very proud to count Nelly as part as our Ambassadors. She embodies the brand’s emblematic Alpine spirit. Nelly Moenne-Loccoz and Alpina are united by their love for Alpine sports and the Alpine universe and identify with the same “Alpinist” values which both believe are the foundations for any sports, professional and personal success.

Source: Alpina Watches PR 

4 Essential Jewelry Marketing Ideas

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Jewelry Marketing Guide: 4 Essential Jewelry Marketing Ideas
Jewelry Marketing Guide: 4 Essential Jewelry Marketing Ideas

Jewelry Marketing Guide: 4 Essential Jewelry Marketing Ideas

The jewelry business is a highly competitive industry. It’s a business that needs a better understanding of the product itself. A lot of established jewelry businesses are competing nowadays with their marketing concept.

Your objective in this industry is to earn the reputation your business needs for a better selling opportunity. If you’re going to be a jewelry seller, you’ll face a lot of critical challenges, especially in marketing the quality of jewelry you are promoting to the customers.

You should promote your product as the leading jewelry store there is in your area. You must be careful of price-focused operation as it can potentially divide the customers. Acknowledge their value by marketing innovatively. In this way, while marketing, you’re also building your relationship with the customers. So, here are some of the jewelry marketing ideas.

Customize Your Content

Storm the internet. That’s basically what customizing your content means. Communicate with your customers using crafted messages, emails, blog posts, and social media entries. You can hire an excellent copywriter and graphic designer to work on your web pages and blog posts.

Jewelry Marketing Guide: 4 Essential Jewelry Marketing Ideas
Jewelry Marketing Guide: 4 Essential Jewelry Marketing Ideas

Your site and posts should contain images of your jewelry collection, gift suggestions, sales and shop events. Customizing your website and content could be an excellent start for your business.

Loan Out Your Pieces of Jewelry

Jewelry is a must accessory for women and to some men. Wearing jewelry makes a person confident of how they look, and people want to wear what others are wearing. So loan your jewelry to your buyers so that you can get enough exposure for your store. This strategy is one of the most effective ways of luring customers to your shop.

Create a Cash Flow Budget

In a business industry, calculation of budget is always essential, especially in a jewelry business. Come up with a budget that can run your business smoothly for the rest of the months or years. Also, if you think your market is not improving, make a budget for your company to grow and develop again.

Set an extra budget in times of difficulty like when in need of raw materials or for paying the salaries. This marketing tip should help you calculate the budget you needed for your business.

Grab Every Opportunity

Every person you meet is a potential buyer. Grab every chance you get and make the most out of it. If you ever meet a potential customer, that’s an opportunity for you to market your business. Talk out every bit of information you have on your store, especially on your product, jewelry.

If you can afford to hand out some samples, don’t be afraid of handing out some of it because a good first impression is irreplaceable. If you get the chance, try sponsoring special events about your product. In this way, you will be earning lots of reputation for your company. Give out prizes and organize an event for the potential buyers.

Takeaway

If you’re going to start a jewelry business, then start it with a well-thought-out plan. You have to make your company visible not only to your other competitors but more importantly to the market.

If you want to know more about selling jewelry you can visit a jewelry-selling website such as Truval. So keep in mind these four tips to ensure success in your jewelry business.

Zenith welcomes acclaimed artist Eason Chan as its new ambassador

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Zenith welcomes acclaimed artist Eason Chan as its new ambassador
Zenith welcomes acclaimed artist Eason Chan as its new ambassador

Zenith welcomes acclaimed artist Eason Chan as its new ambassador.

Zenith is proud to announce pop music legend Eason Chan as its new celebrity ambassador. The sophisticated new partnership is showcased in a brand-new advertising campaign entitled “Into the Second”. Illustrating the partners’ shared commitment to innovation, dedication and passion.

Eason Chan is a gifted high-achiever known to the Chinese public as the “God of Songs”. Once described by Time magazine as a legend with an impactful reputation and massive influence on local music, Chan’s skillful control of rhythm, tempo, pitch and emotion, coupled with his persistence in all endeavors, have resulted in a number of his classic hits winning major music awards. His architectural approach to his craft, along with an unmistakably urban appeal and a perpetually youthful ‘start-up spirit” are all entirely in tune with the contemporary Zenith attitude.

Beating in time
“Into the Second” provides a stunning interpretation of Eason Chan’s musical focus, demonstrating attributes that are equally shared by Zenith with regard to watchmaking. From the legendary high-frequency El Primero movement to the miraculous Defy, which boasts 1/100th of a second chronograph, the brand with a guiding star has been constantly pushing the boundaries of horology for over 150 years with the release of creations that have revolutionized Swiss watchmaking.

Commenting on the new partnership, Chief Executive Officer Julien Tornare – who immediately sensed the kinship between Zenith and this open-minded, multi-talented, fun-loving and eminently accessible artist – said: “We are delighted to welcome Eason Chan to the Zenith family. His talent and dedication to music perfectly match our own commitment and brand outlook, making our alliance a natural fit.”

Zenith welcomes acclaimed artist Eason Chan as its new ambassador
Zenith welcomes acclaimed artist Eason Chan as its new ambassador

Powerful personality
The newly released commercials are designed to create an inspiring aura reminiscent of Eason’s music. Expressing his excitement, Eason said: “I have long been a Zenith fan and I am very pleased to have this opportunity to partner with a brand of this substance. I have no doubt that ‘Into the Second’ and our collaboration will greatly contribute to enhancing an already legendary reputation.”

August 23rd will mark Chan’s first public appearance as brand ambassador to celebrate the Zenith Time Channel and the brand’s latest products. The official campaign will be unveiled on this occasion.

ZENITH: The Future of Swiss Watchmaking
Since 1865, Zenith has been guided by authenticity, daring and passion in pushing the boundaries of excellence, precision and innovation. Soon after its founding in Le Locle by visionary watchmaker Georges Favre-Jacot, Zenith gained recognition for the precision of its chronometers, with which it has won 2,333 chronometry prizes in just over a century and a half of existence: an absolute record. Famed for its legendary 1969 El Primero calibre enabling short-time measurements accurate to the nearest 1/10th of a second, the Manufacture has since developed over 600 movement variations. Today, Zenith offers new and fascinating vistas in time measurement, including 1/100th of a second timing with the Defy El Primero 21; and a whole new dimension in mechanical precision with the world’s most accurate watch, the 21st century Defy Lab. Energised by newly reinforced ties with a proud tradition of dynamic, avant-garde thinking, Zenith is writing its future… and the future of Swiss watchmaking.

A new Pilo & Co Geneva collection is born

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A new Pilo & Co Geneva collection is born
A new Pilo & Co Geneva collection is born

Pilo & Co Geneva, Montecristo 41 or 44 mm diameter
A new Pilo & Co Geneva collection is born

Launched at the gates of summer 2018 as a fresh bubble in the heatwaves of summer watchmaking, this Pilo & Co collection of eight models revives the mystery of Tuscany’s hidden treasures. Romanesque-romantic atmosphere…

The island of Montecristo is located in the Tyrrhenian Sea. It is possible to see it from the coasts of Corsica or the Island of Elba when the weather is clear and devoid of heat mist. Like this wild and rebellious land, Montecristo watches are an invitation to travel.

Appeals to Escape and Temporal Conquests
The first face of this Montecristo collection is a terrestrial globe whose blue of some versions is reminiscent of marine infiniteness. One blinks in front of the iridescent sea spray of the skyline, also in front of the ‘soleillé guillochage’ of the dial. Suddenly, as steep as the cliffs that inspired Alexandre Dumas, the Roman numerals and hour markers rise beyond the main relief of the dial. They are like claws clinging to the idea of catching a world whose countdown is perceived at 6:00 am, via a small minute hand.

Obviously, the creative spirit is above all driven by the spirit of conquest. It seems that the Pilo & Co brand has often enjoyed exploring the diversity of an Italy that rhymes with dolce vita, successful aesthetics, and fervors. With Montecristo, its founder Amarildo Pilo decided to continue his watchmaking epic to the cryptic coasts of this land anchored on the path of vacationers. A preserved land that is accessible only by a discreet creek, the cala maestra. In terms of accessibility, the watch is resolutely more welcoming, offering itself at a value below CHF 300.00, for the version on a leather strap.

A concentration of Pilo & Co identity
The island of Montecristo is as wild and rebellious as the unique species of goats that roam there. It was in turn the lair of pirates, a place of detention, a place of scientific observation and species preservation. It is thus haloed with an imagination that the eight variations of this new Pilo & Co watch concentrate and transcend. Four models have a leather strap, recognizable by its orange inner band that adds strength and portability. The other four have a 316L steel wrist strap with a folding buckle also made of the same steel as the case.

In addition to these aesthetic and technical options, there is also this little touch of British spirit, in the marine chronometry timepieces style: blued hands crafted according to the purest watchmaking traditions. This is a deliberate allusion to authentic watchmaking codes and the fact that in 1852 the Englishman George Watson Taylor bought the island to build a mansion and to plant a full-scale garden of rare shoots and different species. A garden of promises and adventure.

Montecristo timepieces, accessible and practical
The Pilo & Co Genève Montecristo is water-resistant to 30 meters, with a screw-down crown and an engraved back. Available in all 316L steel, bicolor 316L steel, and PVD pink gold, these watches with a diameter of 41 mm or 44 mm and maximum legibility offer a date at 3 o’clock, a small seconds at 6 o’clock, and blued hour indexes and numerals. Sun guilloché dials. High precision Swiss quartz caliber. Recommended values net of tax: for the leather strap version CHF 298.00, with metal strap CHF 368.00

A new Pilo & Co Geneva collection is born
A new Pilo & Co Geneva collection is born

Pilo & Co Genève, is a Swiss watch brand with roots in the Saint-Gervais district of Geneva, the birthplace of the Cabinotiers.

A brand constantly renewed, open to customizations and special requests
Driven by its continuing tendency to precede the trend, Pilo & Co Genève since its creation in 2001 stands out for its art of combining identities. 13 collections are dedicated to affordableness, design, and the capture of the moment. Among the recognized brands of Swiss-made, the brand does not experience breathlessness. Its history combines the power of a strong start and controlled expansion. The brand covers all segments, it knows how to be mechanical or manufacturing without ever giving up its confidence in a successful aesthetic. Pilo & Co Geneva thus satisfies the growing expectations of buyers wishing to stand out. More and more frequently, it positively replies to requests for coherent customizations that are often based on desires for stones (precious stones, semi-precious stones, diamonds) or specific gem-setting wishes. One of Pilo & Co Genève’s specificities is to remain highly attractive in its price segment.

Pilo & Co in brief
2 own-name boutiques // 31 points of sale in Switzerland // distributed in 18 countries // Around 140 models classified into 11 collections // 20% of gem-setting timepieces on request // 80% of affordable watches (between CHF 300.00 and CHF 1’800.00)

SourcePilo & Co Press

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