Home NEWS A new Pilo & Co Geneva collection is born

A new Pilo & Co Geneva collection is born

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Pilo & Co Geneva, Montecristo 41 or 44 mm diameter
A new Pilo & Co Geneva collection is born

Launched at the gates of summer 2018 as a fresh bubble in the heatwaves of summer watchmaking, this Pilo & Co collection of eight models revives the mystery of Tuscany’s hidden treasures. Romanesque-romantic atmosphere…

The island of Montecristo is located in the Tyrrhenian Sea. It is possible to see it from the coasts of Corsica or the Island of Elba, when the weather is clear and devoid of heat mist. Like this wild and rebellious land, Montecristo watches are an invitation to travel.

Appeals to Escape and Temporal Conquests
The first face of this Montecristo collection is a terrestrial globe whose blue of some versions is reminiscent of marine infiniteness. One blinks in front of the iridescent sea spray of the skyline, also in front of the ‘soleillé guillochage’ of the dial. Suddenly, as steep as the cliffs that inspired Alexandre Dumas, the Roman numerals and hour markers rise beyond the main relief of the dial. They are like claws clinging to the idea of catching a world whose countdown is perceived at 6:00 am, via a small minute hand.

Obviously, the creative spirit is above all driven by the spirit of conquest. It seems that the Pilo & Co brand has often enjoyed exploring the diversity of an Italy that rhymes with dolce vita, successful aesthetics and fervors. With Montecristo, its founder Amarildo Pilo decided to continue his watchmaking epic to the cryptic coasts of this land anchored on the path of vacationers. A preserved land that is accessible only by a discreet creek, the cala maestra. In terms of accessibility, the watch is resolutely more welcoming, offering itself at a value below CHF 300.00, for the version on a leather strap.

A concentration of Pilo & Co identity
The island of Montecristo is as wild and rebellious as the unique species of goats that roam there. It was in turn the lair of pirates, a place of detention, a place of scientific observation and species preservation. It is thus haloed with an imagination that the eight variations of this new Pilo & Co watch concentrate and transcend. Four models have a leather strap, recognizable by its orange inner band that adds strength and portability. The other four have a 316L steel wrist strap with a folding buckle also made of the same steel as the case.

In addition to these aesthetic and technical options, there is also this little touch of British spirit, in the marine chronometry timepieces style: blued hands crafted according to the purest watchmaking traditions. This is a deliberate allusion to authentic watchmaking codes and the fact that in 1852 the Englishman George Watson Taylor bought the island to build a mansion and to plant a full-scale garden of rare shoots and different species. A garden of promises and adventure.

Montecristo timepieces, accessible and practical
The Pilo & Co Genève Montecristo are water-resistant to 30 metres, with a screwdown crown and an engraved back. Available in all 316L steel, in bicolor 316L steel and PVD pink gold, these watches with a diameter of 41 mm or 44 mm and maximum legibility offer a date at 3 o’clock, a small seconds at 6 o’clock and blued hour indexes and numerals. Sun guilloché dials. High precision Swiss quartz caliber. Recommended values net of tax: for the leather strap version CHF 298.00, with metal strap CHF 368.00

A new Pilo & Co Geneva collection is born
A new Pilo & Co Geneva collection is born

Pilo & Co Genève, a Swiss watch brand with roots in the Saint-Gervais district of Geneva, the birthplace of the Cabinotiers.

A brand constantly renewed, open to customizations and special requests
Driven by its continuing tendency to precede the trend, Pilo & Co Genève since its creation in 2001 stands out for its art of combining identities. 13 collections dedicated to affordableness, design and the capture of the moment. Among the recognized brands of swiss made, the brand does not experience the breathlessness. Its history combines the power of a strong start and controlled expansion. The brand covers all segments, it knows how to be mechanical or manufacturing without ever giving up its confidence of a successful aesthetic. Pilo & Co Geneva thus satisfies the growing expectations of buyers wishing to stand out. More and more frequently, it positively replies to requests for coherent customizations that are often based on desires for stones (precious stones, semi-precious stones, diamonds) or specific gem-setting wishes. One of Pilo & Co Genève’s specificities is to remain highly attractive in its price segment.

Pilo & Co in brief
2 own-name boutiques // 31 points of sale in Switzerland // distrbuted in 18 countries // Around 140 models classified into 11 collections // 20% of gem-setting timepieces on request // 80% of affordable watches (between CHF 300.00 and CHF 1’800.00)

SourcePilo & Co Press

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