Tribute marketing campaign to the late grasp jeweller Charles Zuber
Needed, masterpieces of jewelry with out label
In his craft, he was a grasp. Within the background, Charles Zuber materialized some loopy excessive jewellery achievements for essentially the most prestigious manufacturers: Piaget, Audemars Piguet, Harry Winston or Parmigiani… His artworks are actually in demand.
The method is uncommon. An affiliation, a collective, appears on the distinctive profession of a shadowy character and decides to supply him, posthumously, his time of fame. A “Search Discover” marketing campaign is launched.
Charles Zuber, an excellent artistic craftsman acknowledged by his friends Launched at the start of 2019, the advert marketing campaign “Avis de Recherche Réalisations de Charles Zuber” goals to trace down two masterpieces of knickknack craftmanship. These two creations are the results of a preservation initiative that made it doable to scan and listing roughly 3000 images, most of which are actually recognized for essentially the most half as the ultimate vacation spot, i.e. the title of the model for which the grasp had developed them. A batch of a number of jewels, together with these two excessive jewellery items, stays nonetheless with out a recognized label. Had been they manufactured for Piaget, Parmigiani, Harry Winston or Audemars Piguet, to take solely the best-known manufacturers? Maybe historical past will inform us quickly, particularly if some media conform to play the sport and relay this marketing campaign which, in any case, can even have a life on social networks.
In accordance with those that knew him, those that shared his workbenches and drawing boards, or extra prosaically those that commissioned him, grasp jeweller Charles Zuber had the uncommon genius to have the ability to mix the ancestral methods of haute-joaillerie with the abilities of micromechanics utilized in watchmaking. Malcolm Lakin is a former watchmaker journalist and creator of a e-book to be revealed in 2019 on the life and work of Charles Zuber. That is what he writes: «A person who had a genius for locating options to inconceivable ideas, whose prowess as a goldsmith, whose artistic expertise and innate aptitude for innovation benefitted the world’s most well-known watch and jewelry manufacturers.»
Rehabilitation of jewellery-making arts in Geneva? It’s fascinating to notice that this “Avis de Recherche” marketing campaign, an unique method, is launched in 2019, the 12 months following the primary GemGeneva exhibition in Geneva, devoted to jewelry and gemmology. An exhibition that celebrates the return of a forgotten ingredient that’s nonetheless inherent to the Cité du bout du lac, that of jewelers and their worldwide status. As we keep in mind, the Historical past of the Reformation, significantly due to Jean Calvin’s disapproving edicts, was not very conducive to the event of their abilities. One solely has to reread the well-known “Somptuary Prescriptions” written by the previous monk who grew to become a politician in cost, to suppose that they had been to the jewellery business within the 1550s in Geneva what the 18th Modification and prohibitionists had been to the manufacture of alcohol in the USA within the 1920s.
A historic revenge? The title of the affiliation is harking back to it because it evokes the “jewelry custom in Geneva”, which is a historic actuality that has nothing to be envious of at Place Vendôme or in New York. With this marketing campaign of needed bulletins, the affiliation “Charles Zuber & Custom Joaillière à Genève ( charles-zuber-association.ch )” has simply been created. It’s dedicated to providing its inspirer a status that’s helpful for the common recognition of all those that nonetheless follow, usually at all times within the shadows, the humanities that made him stand out.