In today’s difficult economic climate, FREDERIQUE CONSTANT is proud to announce Year-to-Date growth of 9% for the January-May period compared to 2014. The continued growth of the company is a reconfirmation of its Accessible Luxury positioning.
At Frederique Constant, our focus is creating luxury timepieces with an intrinsic value usually greater than the offer price of the products being sold. Intrinsic value involves the quality of product both in terms of design, materials used in manufacture and adherence to Swiss watchmaking standards as well as traditions. Our timepieces are exclusively manufactured by hand while the processes involved are regulated with the latest precision equipment available in the industry backed by years of research & development.
It is important to note that luxury products are not just about their prices alone, but also mostly about the quality of the item being purchased. Quality refers to the constituent materials used in making the product, the finesse and extent of the craftsmanship involved and the reputation of the brand behind the product.
Frederique Constant offers beautiful watches at an accessible luxury price for younger people and watch enthusiasts who don’t necessarily have thousands of dollars to spend, as well as the more value-conscious customer in all kinds of categories today. The company held this positioning for 25 years and Frederique Constant watches have never deviated from it, so people know what the brand stands for.
25 years ago Frederique Constant saw an opportunity to manufacture beautiful classic watches based on quartz technology. At the time, there were expensive Swiss mechanical watches with beautiful designs that co-founders Aletta and Peter Stas could not afford. In Asia, they saw Seiko and Citizen watches that functioned perfectly, were not expensive, but generally did not have very appealing designs for them. Aletta and Peter Stas asked themselves: what if we make classical designed Swiss watches based on the new technology and prices? That was the start of the Frederique Constant fine watch company.
During past months, we have seen major publicity about Frederique Constant’s latest innovation: the Horological Smartwatch. First watches will be shipped in June and we are very excited to see the Frederique Constant Horological Smartwatches in stores. Reception and enthusiasm has been great since our introduction end February. In Basel, Frederique Constant and Alpina were the only to actually show working smartwatches, other brands only announced concepts and partnerships. We have always been able to flourish, which has helped us acquire the funds for innovation and, therefore, helped us create new innovations like the Horological Smartwatch.
About Frederique Constant
Frederique Constant is a family owned watch manufacturer based in Plan-les-Ouates, Geneva, Switzerland. The company is involved in all stages of watch production, from initial design, to final assembly and quality control. Frederique Constant develops, manufactures, and assembles in-house calibers, 18 different versions since 2004. Frederique Constant watches are defined by their high quality and differentiation and precision in design and manufacturing. Their perceived value, through quality of design, materials, and manufacture, is a key component of their success. Each watch is assembled by hand, with the latest equipment and extensive controls, to ensure maximum quality and durability. The company embraces innovation to offer creativity and exceptional value. Its 32,000 square foot facility in Geneva is ultra modern and offers the best environment for its passionate watchmakers.